It can be tempting to cut corners when looking for a private label manufacturer. After all, launching a new product line is such an expensive endeavor. It’s only natural to want to save a few bucks whenever you can!
While that may work in some aspects of your business, quality is something that you should never let slide. When it comes to private label manufacturing, quality needs to be a priority. Read on as FLPL explains why.
What Exactly is Quality?
Although the term ‘quality’ can have a range of definitions, its use in the private label manufacturing world usually refers to the following:
- How well a product meets the needs of the customer
- How a product compares to industry standards and its competition
- Whether or not a product serves its purpose
- The durability and lifespan of a product
- Appealing physical features
That said, different industries will judge a product’s quality using their own standards. This makes it important to choose a private label manufacturer who knows what’s what in the industry that you’re entering into.
Why is Quality in Private Label Manufacturing So Important?
So, why exactly is quality such a big deal in private label manufacturing? Here are just a few of the reasons:
It Results in a Better Product
First and foremost, a high-quality product is usually a better product in comparison to the majority of its competitors. And quality is something that people genuinely care about when purchasing certain products, making it a good way to attract customers.
Of course, in addition to being a better product in general, high-quality products also tend to be better looking. Aesthetics are vital when it comes to setting a brand apart from the crowd. Everything from touch to smell to visuals matters, and this is something that a good private label manufacturer can help you to fine-tune.
At FLPL, not only will we help you to create high-quality products, but we’ll help to ensure that they look and feel top-of-the-line too. Whether you want to create an indulgent eye cream that smells like roses or a natural body soap in a vibrant hue, our team of experts will be able to produce high-sensory products that your customers won’t be able to resist trying.
It Will Encourage Brand Loyalty
What happens when people find a high-quality product that they like? They tell other people about it. Statistics show that 49% of consumers report purchasing a product that they wouldn’t otherwise have bought, all because of a recommendation from someone that they know and trust.
If you want to organically expand your audience, then product recommendations are everything, and a product that’s high in quality will get you those.
It also means that the original consumer who made that recommendation in the first place is likely to seek your brand out again in the future. They’ll be more likely to choose you over your competitors, simply because they trust in the quality of your product. Introduce new products to your range and they’ll also likely be first in line wanting to try them! Customer retention is something that businesses are always trying to improve. Producing high-quality products is one way to grab and keep their attention.
On the other hand, selling mediocre products won’t create quite the same reaction. In fact, it could have the opposite effect. Rather than people raving about your brand, they’ll instead be telling their friends and family to give it a miss since quality is lacking.
It Will Comply With Industry Regulations
Every industry will have its own set of regulations. When manufacturing cosmetics, there are several stringent laws that companies rightly have to follow, with new regulations being introduced all the time.
Keeping up with all of this can be overwhelming, especially when you have the rest of your business to run.
However, if you’re manufacturing what truly is a high-quality product, then it’s unlikely that those regulations will affect you. Even better, team up with a reputable company like FLPL and we’ll handle all of the laws and regulations for you, ensuring that all of the products we manufacture are up to code. We’ll also take care of distribution regulations, saving you from the hassle of all of that admin work!
You’ll Save Money in the Long Run
Whether it may be in the ingredients that you use or the packaging that you pick, skimping on quality now may help to cut current costs. However, in the long run, it’s only going to cost you even more money.
How? Because quality drives profitability. The more quality that you can offer to your consumers, the better your profit margins.
This is partly due to the increased market share that you’ll be experiencing due to more and more consumers seeking out your quality products.
However, it’s also down to the fact that high quality means less risk. There’s less chance that your product will be defective in any way, purely because it has been manufactured to high standards. This then means fewer complaints and returns, both of which will only end up costing you money.
How FLPL Helps to Ensure Product Quality
At FLPL, private label manufacturing is our specialty. We always strive to ensure that we produce high-quality products for all of the brands that we work with, from the luxury skincare companies to the budget beauty brands.
Here are just a few of the ways in which we’re able to guarantee a quality manufacturing service that produces nothing but the best products:
Our R&D Team Will Set You on the Right Track From the Start
Earlier, we mentioned how quality is often assessed by how well a product meets its market’s needs. This is something that needs to be considered in the early stages of the game – when the product is first being developed.
To ensure that a product meets consumer needs and is therefore considered to be of quality, we’ll advise you on creating a product strategy. We’ll also discuss all of the customer research that needs to be carried out. By pinpointing your target market, checking out what your competition has been up to, and defining your business goals, we’ll all be on the same page when it comes to manufacturing your products.
Access to Our Art and Marketing Team
As we discussed earlier, it’s not just the products that you’re creating that need to be high-quality. Your brand image and your marketing should also adhere to the same standards.
Of course, unless you’re a branding and marketing pro, this can be hard to do. Very few people excel in every single aspect of their business. This is why it can be so useful to team up with a private label company that provides all-rounder services.
If you work with FLPL, our art and marketing team will be on hand to ensure that everything related to your products and brand is as high in quality as the manufacturing itself. From your logo to your e-commerce website to sales and promotions, we’ll work with you to create a strategy that will help to cement your brand’s reputation for quality.
We’ll also help you to produce high-quality packaging. Often, this is the first encounter that a potential customer has with your product. That’s why it’s so important to get this right. If your packaging exudes quality, then there’s more chance that your potential customer will want to investigate it a little further.
It can be disastrous when a quality-related issue is only noticed after a product has been distributed. Whether the cleanser that you’ve created burns when used or your curling wands blow a fuse each time they’re plugged in, these problems are all best rectified before mass production has begun.
That’s why FLPL always produces samples for clients to improve. Once your prototypes are ready, we can then test the products to make sure that they adhere to our high standards of quality. If there’s anything that you want to change, doing it now will cost you much less than if you were to make the changes after thousands of products have been manufactured!
Quality Control at Factories
So, your product samples have passed your quality checks, but what’s to say that the factory manufacturing them is going to adhere to your standards too? After all, it’s easy for quality to drop during mass production.
This is why it’s so important to work with factories that you can trust. At FLPL, we work with factories based in both the USA and Asia. We carry out stringent quality control measures at both, making sure that standards never slip.
Let’s say that you’ve created a high-quality private label skincare product. However, a year down the line, new research is released that slanders one of the ingredients that you’ve used. It goes without saying that you’ll need to make some changes to that formula in order to maintain your reputation of producing quality products.
Again, this is something that FLPL can help you to do quickly and efficiently. Whether you want to make a change to an existing product or want to add new products to your private label range to cater to a fast-growing trend, we’ll be here to encourage and support the future development of your brand.
As you can see, quality is an area that could potentially make or break a business. Producing low-quality products, or even products that are simply mediocre and nothing special, could not only damage your brand image and reputation, but may put you at risk of legal action too. You’ll also struggle to grow your brand since competition will be so fierce.
So, if you want to stand out from the crowd and ensure success for your business, keep quality at the forefront of everything that you do.
Want to know more about the high-quality private label manufacturing services offered by FLPL? Click here to contact us today!