Thinking of starting your own private labeling lip care business? Clever idea – experts predict that the global lip care market is going to continue expanding at a rate of 7.2% each year, reaching a value of $1.17 billion by 2025. By going the private label route, you’ll be able to leave the technical aspects …

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Nowadays, it seems like it’s every brand’s goal to go viral. It’s always a fight to see which label can make it to the top trending topics on Twitter to gain more traction and awareness among potential customers. And it’s a reasonable goal. After all, being on-trend means more word-of-mouth. One quick way to catch …

Is It Important for a Private Label Beauty Brand to Follow Industry Trends? Read More »

One of the best things about private labeling hair care products is that you can customize them according to your preferences. You get to choose what goes into your formulations, how you present your brand, and the cuteness level of your packaging. But with this power comes an intimidating problem all private label brand owners …

How to Stand Out from the Crowd When Private Labeling Hair Care Products Read More »

Self-care used to be all about makeup and skincare. But in recent years, quarantine culture has forced all of us to stay indoors as much as possible. People wear less makeup now and focus on other ways to pamper themselves. And one of those is a bath and body care. Bath and body care products …

Private Label Bath and Body Care: 7 Trending Products Read More »

It’s easy to fill a beauty collection with foundations, lipsticks, and premium skincare products. But without high-quality beauty accessories, the rest of that personal regimen will be rendered useless. Beauty accessories, whether it’s makeup tools or grooming products, are a must for beefing up a skincare and makeup arsenal. They’re secret weapons for smooth makeup …

How to Choose Which Private Label Beauty Accessories to Invest In Read More »

Over the years, FLPL has helped a multitude of beauty and personal care brands reach their full potential by launching products that make people look and feel good. By listening to what the customers want, they were able to cater to the needs of beauty lovers across the country. But we understand that that type …

7 Private Label Products for Small Business Owners to Consider Read More »

Everyone has their own idea of self-care. Some turn to 10-step skincare routines at the end of the week, while others bank on the dopamine of shopping for a cute new dress. But if there’s one thing everyone is likely to agree improves our stress levels and makes us feel good inside and out, it’s …

Private Label Essential Oils: Creating a Signature Blend Read More »

The labels on your product packaging say a lot about what your brand stands for. Some brands will flaunt that their goods are organic, while others take pride in being vegan and cruelty-free. But did you know that slapping on a “made in the USA” label can benefit your business and help it grow tenfold? …

How “Made in the USA” Products Could Be a Game-Changer for Your Private Label Brand Read More »

Well-made and high-quality goods are at the heart of any private label brand. But just because you have the most amazing personalized beauty products manufactured by a private label company you believe in, it doesn’t mean you’ve already got your work cut out for you. As a proprietary brand owner, you also have to put …

9 Marketing Tools Every Private Label Brand Should Be Using Read More »

One of the most challenging things to work on for your new skincare brand is how to stand out. The beauty industry is saturated with so many big and small skincare brands, so it takes a lot to get noticed. A surefire way to grab people’s attention is to front a key ingredient in your …

8 Ingredients That’ll Give Your Private Label Skincare Brand an Edge Read More »