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Woman using lip balm

How to Start a Successful Private Labeling Lip Care Business

Thinking of starting your own private labeling lip care business? Clever idea – experts predict that the global lip care market is going to continue expanding at a rate of 7.2% each year, reaching a value of $1.17 billion by 2025. By going the private label route, you’ll be able to leave the technical aspects …

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Trendy beauty products

Is It Important for a Private Label Beauty Brand to Follow Industry Trends?

Nowadays, it seems like it’s every brand’s goal to go viral. It’s always a fight to see which label can make it to the top trending topics on Twitter to gain more traction and awareness among potential customers. And it’s a reasonable goal. After all, being on-trend means more word-of-mouth. One quick way to catch …

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Shampoo

How to Stand Out from the Crowd When Private Labeling Hair Care Products

One of the best things about private labeling hair care products is that you can customize them according to your preferences. You get to choose what goes into your formulations, how you present your brand, and the cuteness level of your packaging. But with this power comes an intimidating problem all private label brand owners …

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Private label beauty accessories

How to Choose Which Private Label Beauty Accessories to Invest In

It’s easy to fill a beauty collection with foundations, lipsticks, and premium skincare products. But without high-quality beauty accessories, the rest of that personal regimen will be rendered useless. Beauty accessories, whether it’s makeup tools or grooming products, are a must for beefing up a skincare and makeup arsenal. They’re secret weapons for smooth makeup …

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Body scrub

7 Private Label Products for Small Business Owners to Consider

Over the years, FLPL has helped a multitude of beauty and personal care brands reach their full potential by launching products that make people look and feel good. By listening to what the customers want, they were able to cater to the needs of beauty lovers across the country. But we understand that that type …

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Made in USA label

How “Made in the USA” Products Could Be a Game-Changer for Your Private Label Brand

The labels on your product packaging say a lot about what your brand stands for. Some brands will flaunt that their goods are organic, while others take pride in being vegan and cruelty-free. But did you know that slapping on a “made in the USA” label can benefit your business and help it grow tenfold? …

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Marketing meeting for cosmetics

9 Marketing Tools Every Private Label Brand Should Be Using

Well-made and high-quality goods are at the heart of any private label brand. But just because you have the most amazing personalized beauty products manufactured by a private label company you believe in, it doesn’t mean you’ve already got your work cut out for you. As a proprietary brand owner, you also have to put …

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