Private Label Essential Oils: Creating a Signature Blend

Flowers and herbs for private label essential oils

Everyone has their own idea of self-care. Some turn to 10-step skincare routines at the end of the week, while others bank on the dopamine of shopping for a cute new dress. But if there’s one thing everyone is likely to agree improves our stress levels and makes us feel good inside and out, it’s aromatherapy.

So if you want your brand to make a mark in the growing self-care industry, you might want to look into private label essential oils. By carrying scent collections, diffusers, humidifiers, and other essential oil basics on your store shelves, you can tap into the market very quickly.

But you don’t want to carry the same old oils every other aromatherapy brand sells. You can get the likes of pure tea tree or lavender oil anywhere nowadays. Granted, those are extremely beneficial oils, but they’re not as unique anymore.

One way to make your private label essential oils extra special and stand out is to create signature blends — combinations of the compatible essential oils that work together in harmony for the best scent ever. Stick with us at FLPL as we explain more about how the process works.

What Are Essential Oils, and How Do You Use Them?

Esesntial oils

Essential oils are potent botanical essences extracted from a plant’s seeds, fruit, bark, or flowers. You get these concentrated substances through distillation — the act of liquefying plants without losing their medicinal benefits and enthralling fragrance.

These potent oils may always be in tiny bottles, but their effects are always massive. A few of their known benefits include preventing fungal infections and even fighting stubborn acne. But today, their most popular use is to holistically soothe stress and anxiety through aromatherapy.

There are many ways to use essential oils to calm your nerves and reduce stress. Perhaps the easiest and safest way to do so is through simple inhalation

All you have to do is carry your small essential oil bottle with you throughout the day and take a whiff every time you need some calming down. Just make sure the oil doesn’t actually touch your skin, as the potency of most oils can cause dryness and even burning on direct contact.

Another popular way of reaping the therapeutic benefits of essential oils is by putting a few drops of them into your diffuser or humidifier. The oils vaporize with the water, allowing your entire room to smell of your favorite calming or invigorating oils.

Tap Into the Essential Oils Market While the Industry is Booming

You might have noticed how big a trend aromatherapy is today. It can come in many forms, from bath bombs to roll-on perfumes. But what’s growing the industry the most is the rising popularity of essential oils.

In 2019, the essential oils industry was valued at 7 billion US dollars, and it’s expected to grow double that amount by 2026. If that doesn’t convince you of how big of a deal essential oils are today, I don’t know what will.

There are many reasons why essential oils are a must today. First, there’s a huge demand for cosmetics and self-care, which aids in the growth of the oils market. 

Another reason is that there’s a lot of stress and anxiety in the last year or so all over the world because of the pandemic and the shift to new work setups. The need to calm down is a fever pitch, and thus the newfound global love for essential oils.

Classic, universally adored essential oils like orange and eucalyptus are leading the way for even more growth in the essential oil market. So you might consider including those and other top-tier essences as you build your empire of private label essential oils. This is something that many of FLPL’s brands have done, and to great success.

Lavender oil

There are many essential oil options out there. Some are super popular like fruity and floral oils, while others are more obscure but have tons of aromatherapy benefits, too. Here are just a few of the cult-favorite oils you might want to include in your line of private label essential oils:

  • Lavender: This calming oil reminds many of beautiful gardens filled with flowers. Because of that, it helps people relax for a bit. It’s a very popular essential oil for diffusing, especially at night because it aids in improving sleep quality for those who just can’t catch enough of those Z’s.
  • Tea tree: The herbal, earthy, yet cool aroma of tea tree is a classic. When combined with other lively scents, like lemon or peppermint, it wakes you up with a boost of energy. It’s a fan favorite oil because of its many uses, from dandruff prevention to treating active acne breakouts.
  • Citrus oils: Orange, lemon, and grapefruit aren’t just yummy in your salads—their extracts make for excellent, zesty essential oil scents too. They’re amazing at lifting the mood because of their spirited smell, so they’re terrific for the morning.

But it’s not just the fragrance you have to look out for when picking out your private label essential oils. You must also ensure that you’re sourcing pure, organic oils from the best sources. FLPL helps you source only high-quality essential oils for your business — low-quality oils are out of the question.

How to Choose the Best Essential Oils for Your Signature Blend

But why create a signature blend of essential oils in the first place? Why not just sell individual private label essential oils? The simple answer is that it’s what everyone else is already doing. To successfully penetrate a booming market effectively, you must stand out with something new.

Creating your own essential oil blend is a deeply personal activity. You tap into your creativity to combine the scents you love most to make the perfect oil. But it’s even more meaningful and memorable when you share it with others — and that’s precisely what you’re doing with a signature blend.

Every essential oil has its own fragrance profile and therapeutic effects. Fruity oils are lively, while calming florals ease stress. Be purposeful and intentional when choosing the oils you want in your signature blend. Think of key themes to make a cohesive product story.

Here are three ways to round up essential oils that go together to perfect your list of ingredients for your signature private label blend:

1. Create a Blend According to Your Favorite Scent Family

This first one is a no-brainer: make a blend of oils from your favorite type of scent. To make things easier for you, choose between any of the most popular themes when it comes to essential oil smells — you can go for a cooling, calming, or invigorating blend.

Cooling aromas like clary sage, rosemary, and peppermint are super soothing and smell incredibly fresh. They can also loosen up a stuffy nose if you have a slight cold. Mix them together for the ultimate refreshing pick-me-up on a lazy day. 

This family of essential oil scents is pretty versatile. They’re not all just a strong menthol, like one would assume. Spearmint, for example, has a unique sweetness to it you might not find in tea tree oil.

Next up, we have the calming scents. Oils like lavender and chamomile are known for their antibacterial, healing properties, and these translate in their fragrances too. They help with anxiety and improve the quality of your sleep at night, making them a must in your private label essential oils.

Mix them with other calming, nostalgic scents. Vetiver, for example, has a sweet, sugary scent that could remind you of simpler times, which can potentially calm your nerves after a stressful day.

If you want an invigorating blend for combating lethargy and fatigue, look no further than fruity and floral scents. Grapefruit, lemon, orange, lime, and other zesty smells can wake you up and get you ready for the day with a smile on your face.

2. Give Your Blend the Power to Address Health and Wellness Issues

Essential oil and bowl

As mentioned earlier, it’s not always just about the scent. If you’re gunning for a more healing image for your brand of private label essential oils, you might want to make signature blends that focus on wellness issues.

For example, you might combine lavender and peppermint along with other oils to alleviate muscle soreness and headaches that keep you from getting a good night’s rest. These oils are excellent for calming the nerves and relieving stress — perfect for a nighttime blend.

You could also put a little something together for clearing up the sinuses. A combination of fresh and cool essential oils can do the trick. Put together eucalyptus and tea tree oils to promote better, clearer breathing during inhalation or steam sessions with this blend.

3. Draw Creative Inspiration from the Four Seasons

For a more nostalgic angle, get inspiration from the smells of the four seasons when you come up with your signature blend. It’s definitely more unique because of the creative direction. 

Summertime, for example, calls for fresh and citrusy scents that will wake you up and bring back the energy even in the sweltering heat. Orange, lemon, bergamot, and lemongrass will be your best friends. And cool scents like tea tree and mint are terrific for those extra hot days when you really need a blend to beat the heat.

Spring, on the other hand, is when you should let the floral essential oils take center stage. Blend together softer scents that make you feel as though you’re running around in a gorgeous garden, minus the spring allergies! Lavender, rose, ylang-ylang, and geranium would go well for this.

Lastly, we have autumn and winter, the cold, cozy seasons. Evoke the holiday spirit with woodsy and cool scents for these blends. Among these are frankincense, wintergreen, peppermint, cypress, and sandalwood.

Not only will formulating these signature blends be a lot of fun, but they’ll also ensure that you have private label essential oils for any time of the year.

Is It Necessary to Use a Carrier Oil in Every Blend?

Using a carrier oil is only necessary if you want to sell your private label essential oils as skincare treatments. If your intention is to market your oils only for inhalation and diffusing, carrier oils won’t be necessary.

See, essential oils are super potent and can end up irritating your skin when they’re undiluted. A good fix for that is blending it with nourishing oils, like jojoba or coconut oil, to make it friendlier on the skin. 

Don’t worry, these oils won’t diminish your essential oils’ healing properties! They’re just there to make things easier on your skin. Coconut oil is full of fatty acids to deeply moisturize dry skin. Meanwhile, jojoba oil is lightweight and non-comedogenic, so it’s perfect for oily, acne-prone skin types.

You can use other carrier oils as well, like argan, avocado, or rosehip oils. You just have to find one that will go together well with the essential oils you have in mind.

Test Out Your Signature Blend and Let FLPL Do the Rest!

Grapefruit oil

An easy way to try out different combinations of essential oil blends is with the use of Q-tips. Dip some Q-tips into different essential oil bottles. Hold them together about six inches away from your face and take a whiff. Mix and match different Q-tips to see what blend will go together nicely.

Testing out different blends are fun to do at home, but it’s a whole different kind of stress when you have to produce your private label essential oils at a larger scale. That’s where FLPL comes in.

Our R&D team can help manufacture your signature blend based on your brief and the specific essential oils you’d like to include. We can even help with packaging and distribution, making it ten times easier for you. So once you’ve found your perfect oil combo, sit back, relax, and let us do the work.


Lavender, orange, rosemary — essential oil lovers have heard and smelled it all before. So to really wow your customer base, make sure you have the perfect signature blend that represents your brand and the rest of the private label essential oils you carry.

Remember to create your blend with intention in every step. Your signature oil infusion should solve a problem, evoke an emotion, or at least give your customers all their favorite anxiety-reducing scents in one cohesive essential oil.

Pick out the oils you know work best with each other. If you nail your selection of oils and signature blend, it’s going to be a shoo-in with your aromatherapy-loving customers!

Ready to blend your own private label essential oils? Click here to get in touch with FLPL today.

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