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Made in USA label

How “Made in the USA” Products Could Be a Game-Changer for Your Private Label Brand

By FLPL Editor | September 30, 2021 | 0 Comments

The labels on your product packaging say a lot about what your brand stands for. Some brands will flaunt that their goods are organic, while others take pride in being vegan and cruelty-free. But did you know that slapping on a “made in the USA” label can benefit your business and help it grow tenfold? …

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Marketing meeting for cosmetics

9 Marketing Tools Every Private Label Brand Should Be Using

By FLPL Editor | September 15, 2021 | 0 Comments

Well-made and high-quality goods are at the heart of any private label brand. But just because you have the most amazing personalized beauty products manufactured by a private label company you believe in, it doesn’t mean you’ve already got your work cut out for you. As a proprietary brand owner, you also have to put …

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Test tube with skincare ingredients

8 Ingredients That’ll Give Your Private Label Skincare Brand an Edge

By FLPL Editor | August 30, 2021 | 0 Comments

One of the most challenging things to work on for your new skincare brand is how to stand out. The beauty industry is saturated with so many big and small skincare brands, so it takes a lot to get noticed. A surefire way to grab people’s attention is to front a key ingredient in your …

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Cosmetic products

The Top 8 Trends in Private Label Cosmetics

By FLPL Editor | August 15, 2021 | 0 Comments

One of the most important things you must learn to do when running your private label business is scoping out trends. Your brand needs to be able to adapt and leverage on what’s trendy and popular to stay relevant at any time. The beauty of private label is that you can easily adjust and adapt …

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Private label aromatherapy bottles

Private Label Aromatherapy: Is There Enough Consumer Demand?

By FLPL Editor | July 15, 2021 | 0 Comments

Is there anything better than capping the day off with the invigorating, refreshing smell of your favorite essential oil billowing from your diffuser? Or what about washing the sweat and stress away with one of those sweet-smelling soaps in your shower. There’s no denying that everyone is scrambling for aromatherapy nowadays. It has grown in …

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Packaging design

9 Things to Consider When Choosing Private Label Packaging

By FLPL Editor | June 30, 2021 | 0 Comments

Private label packaging can be tedious for a new businessperson. There are tools of the trade that can get complicated and technical, which can be overwhelming. Luckily, there are a few parts of putting up your own private label business that falls on the fun and creative side of things, like working on your product …

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