Well-made and high-quality goods are at the heart of any private label brand. But just because you have the most amazing personalized beauty products manufactured by a private label company you believe in, it doesn’t mean you’ve already got your work cut out for you. As a proprietary brand owner, you also have to put …
9 Marketing Tools Every Private Label Brand Should Be Using Read More »
One of the most challenging things to work on for your new skincare brand is how to stand out. The beauty industry is saturated with so many big and small skincare brands, so it takes a lot to get noticed. A surefire way to grab people’s attention is to front a key ingredient in your …
8 Ingredients That’ll Give Your Private Label Skincare Brand an Edge Read More »
One of the most important things you must learn to do when running your private label business is scoping out trends. Your brand needs to be able to adapt and leverage on what’s trendy and popular to stay relevant at any time. The beauty of private label is that you can easily adjust and adapt …
Is there anything better than capping the day off with the invigorating, refreshing smell of your favorite essential oil billowing from your diffuser? Or what about washing the sweat and stress away with one of those sweet-smelling soaps in your shower. There’s no denying that everyone is scrambling for aromatherapy nowadays. It has grown in …
Private Label Aromatherapy: Is There Enough Consumer Demand? Read More »
Private label packaging can be tedious for a new businessperson. There are tools of the trade that can get complicated and technical, which can be overwhelming. Luckily, there are a few parts of putting up your own private label business that falls on the fun and creative side of things, like working on your product …
9 Things to Consider When Choosing Private Label Packaging Read More »
When you decide to launch your own brand, you have a couple of routes to choose from for your game plan. If you have the resources, intel, and budget, you can do everything yourself, from product development to marketing. You might be comparing Private Label vs White Label. But if you’re a small business and …
Private Label vs White Label: 9 Differences You Need to Be Aware Of Read More »