If you’re on the fence about whether or not a private label brand would be the right move for you, it always helps to read about those who have done it first. Today, FLPL is here to provide some inspiration with six private label success stories that will show you the heights that your own brand could reach.
But First…What Do We Mean by Private Label?
Before we get started, let’s clear one thing up. Private label is a very different concept from white label, and it’s important not to confuse the two.
Private label is when you hire a third-party company, like FLPL, to handle the manufacturing side of your business. With that said, at FLPL, we go the extra mile when it comes to the services that we offer. We can also help with everything from branding and marketing to e-commerce, further increasing your chances of success.
Either way, with private labeling, you remain in full control of the products that you create – you just have an extra team on hand to help organize the manufacturing. You retain full ownership of all of your products, ideas, and formulas.
White label, on the other hand, involves buying generic products that have been produced by a factory. You would then slap your brand’s label over the packaging and sell those products as your own. You wouldn’t have any control or ownership over the design or creation of those products.
The success stories that we’re about to share are all about private label brands – companies that have turned their hopes, dreams, and innovative ideas into solid profits!
Kylie Cosmetics
Editorial credit: Nigel J. Harris / Shutterstock.com
Even if you haven’t used these products, you’ve probably heard of Kylie Cosmetics. Launched by Kylie Jenner in 2015, it immediately made a name for itself with one of its products selling out in under a minute.
This success surpassed all expectations, leading to a massive increase in manufacturing capacity soon after. With private labeling, this is easy. So long as you pick a private label company that’s able to accommodate rapid growth, you should be able to expand as and when needed.
Another benefit to private labeling, as shown by Kylie Cosmetics? How simple it is to diversify your product range. Kylie Cosmetics began by selling just three liquid lipsticks but now offers everything from skincare products to fragrances. The lesson to learn here is to choose a private label manufacturer that offers a wide range of products. With FLPL, for example, you’ll be able to create skincare, hair tools, bath products, male grooming products, and so much more!
Today, Kylie Cosmetics is just one part of the Kylie Jenner empire. The businesswoman now has such a wide range of different product lines under her name and has made use of private label manufacturing for several of them.
Venofye
Specialist skincare is having a moment. Consumers these days don’t want to be applying generic and potentially harmful products to their skin. Instead, they want high-quality formulas that contain ingredients that have been proven to work.
This is something that Venofye recognized back in 2015, when the brand approached FLPL with its ideas for skincare infused with bee venom. While it may sound crazy to some, this is an ingredient that provides multiple benefits to the skin. Better yet for Venofye, other brands had yet to realize this. With FLPL specializing in skincare formulas that contain unique and innovative ingredients, it was the perfect match.
Today, Venofye is continuing to see success after success. The brand now has several collections under its name, each one harnessing the power of bee venom in a different way.
Sephora Collection
Editorial credit: withGod / Shutterstock.com
Sephora has been around since 1969, making it a mainstay in the beauty world. From the start, the store became a go-to for anyone needing new cosmetics, thanks to how Sephora always stocked ranges from so many different brands.
In 1997, around the same time that the brand joined forces with LVMH, Sephora also launched Sephora Collection – a private label brand that allowed them to sell their own products. Unlike many of the higher end products sold in Sephora stores, this private label brand was all about offering quality at an affordable price.
Being a private label brand meant that Sephora Collection could also keep up with trends. This is something that many traditional brands have always struggled with. Constantly adjusting manufacturing processes and methods isn’t easy. On the other hand, if you have a private label brand, your private label manufacturer will have all of the necessary contacts to ensure that you’re able to bring out new product lines quickly and efficiently. This enabled Sephora Collection to stay well ahead of its competition.
Today, Sephora Collection continues to shine. From makeup to skincare to fragrances, this private label brand continues to strengthen its grasp on the beauty world, with consumers loving all of the new products that are continuously being released.
OROGOLD Cosmetics
There was a time when private label products were equated with being cheap and low-quality. This is down to how many big retailers started launching budget private label brands of their own in an attempt to compete with the brands that they stocked. This is similar to what Sephora did with Sephora Collection.
However, a few brands were able to step out from this reputation and establish themselves as high-end private label brands. OROGOLD Cosmetics is one, with this being yet another brand that FLPL works with.
OROGOLD began in 2008 with a focus on gold-infused skincare products. The ingredient not only added glamor to a skincare routine but it’s also one that has been used for beauty purposes since ancient times. With customers experiencing success with the OROGOLD products that they tried, it wasn’t long before the brand began to grow.
Now, although gold can still be found in OROGOLD Cosmetics’ products, the main appeal is the cutting-edge ingredients utilized by the brand. Together, we concoct formulations that push the boundaries. Our advanced products combined with the incredible improvements that customers see in their complexions continues to propel the OROGOLD Cosmetics brand forward.
Evalectric
Private label brands can be found in just about every industry, and the hair world is no exception. There are a surprising number of private label hair brands out there, one of which is Evalectric.
Evalectric, another brand that works with FLPL, focuses on producing professional-level hair tools at affordable prices. Again, this is another boundary-pushing brand with innovative ideas that enabled them to quickly see success.
After beginning with a minimal product line, the Evalectric brand has now expanded. It encompasses a wide range of different hair straighteners and curling wands. Being able to offer tools for every hair type helps to increase Evalectric’s appeal.
Of course, the perfect accompaniment to hair styling tools is hair care products, something else that FLPL produces for Evalectric. From shampoos and conditioners to hair serums and masks, we can create hair care products to perfectly align with your brand.
Amazon Essentials
Amazon is another brand that initially made a name for itself by being a retailer – this time of books. This was back in 1994, and the brand has grown exponentially since then.
It wasn’t long before Amazon added other products to its range of books. This continued to grow, with the brand quickly becoming a one-stop shop for anything that anyone could need.
Like many other retailers, Amazon wanted a bigger slice of the market for themselves. This was when the brand decided to enter into the private label sphere and produce its own private label brand; Amazon Essentials.
This private label brand is a clothing line consisting of basics. The clothes are for men, women, kids, and babies, covering just about everyone! With an aim to compete with the likes of Target, Primark, and other budget clothing brands, prices were low. As you can imagine, in a world of throwaway fashion, consumers loved the brand.
It soon became apparent that Amazon Essentials wasn’t the only private label brand under Amazon’s name. The company launched its own brands in a number of markets, including food and beverage, automotive, and electronics. The only reason the company did this was because of the increasing success that its private label brands were witnessing. It was the logical way forward and continues to hold promise for the future.
Is Private Labeling the Right Move for You?
There’s a lot to consider when deciding whether or not to go with a private label manufacturer. The alternative, if you want to create your own products rather than purchase pre-manufactured generic products, which won’t get your brand very far in the long run, is to take control of the manufacturing side of things yourself.
The advantage of this is that it gives you complete control over everything. However, it also means more time, stress, and risk. Unless you have experience in sourcing and liaising with factories, ensuring quality control standards, international shipping, and more, there’s a big chance that something could go wrong along the way. This could end up being the downfall of your business.
With a reputable private label manufacturer by your side, you’ll have access to decades of experience and knowledge. At FLPL, our clients can be as involved or as distanced from the process as they desire. Not only is this a great opportunity to relieve some of the burden that comes from manufacturing a new product line but you’ll also be able to learn how everything works. Plus, as we mentioned, our services don’t stop once your products have been manufactured. We can help with marketing and selling too, ensuring that your path is a successful one!
Click here if you would like to find out more about the private label services offered by FLPL.
