With beauty being the top-growing market in the private label sector, now is the time to really give your beauty brand a push so that you can bag as many of those new consumers as possible. One way to do this is by jumping in on a rising trend. Find a way to integrate that trend into your brand and you’ll quickly have customers flocking to buy from you.
Of course, the key is to get in on that trend before it becomes mainstream, which means doing some research. If you’re wondering where to begin, read on as FLPL shares 12 private label trends to keep an eye on if you’re hoping to make a mark on Florida’s beauty market.
1) Keeping It Clean
Clean beauty has been a buzzword for a while now, and it’s a trend that Florida has really embraced. More and more retailers are now choosing to dedicate a larger amount of shelf space to clean beauty products. This makes it worth trying to grab some of that for your own beauty brand. Clean beauty isn’t going anywhere anytime soon, so it’s worth jumping on board.
The great thing about this trend is that it can be applied across the various sectors of the beauty industry. Whether you’re producing face creams, hair care products, makeup, or anything else, try creating a range of products that don’t contain any ‘dirty’ ingredients. It will draw in new customers in a way that will perfectly supplement your existing product line.
2) Butter Skin
If you’ve been following private label trends in the skincare sphere, you’ll probably be aware of glass skin. This trend promoted ultra-glossy skin, with that glassy sheen reflecting maximum hydration and health.
Now, however, Florida’s beauty market has started to shift. Butter skin is now the name of the game, with this look all about mimicking the natural glow and smooth texture that melted butter boasts.
What does this mean for your private label beauty brand? Consumers will be reaching for products that provide a natural, lit-from-within radiance. Whether it be makeup or skincare, they’ll be looking for formulas that allow them to achieve a perfectly hydrated and creamy-looking finish. If some of your products already provide this, it’s time to go heavy on the marketing. And if not, consider creating a new private label product that lines up with your customers’ #butteryskin goals.
3) Prejuvenation
Anti-aging has been a core beauty trend for decades. So many of the trends that have popped up over the years can be attributed to the never-ending quest to look smoother, fresher, tighter, and younger.
However, times are changing. There has been a big generational shift in how the skin aging process is perceived. The younger demographic is recognizing the benefits of prevention versus cure, hence the prejuvenation trend. This trend is all about preventative beauty, meaning skincare products that contain the likes of peptides, retinoids, and collagen boosters. Finding ways to give the younger generations a proactive approach to staying youthful could really help your beauty brand to make it big.
4) Fermented Beauty
Beauty ingredients often find themselves at the center of new trends, and this year’s private label trends are no exception. There are a few ingredients that have hit the headlines in 2025, with fermented ingredients really gaining in popularity.
What’s fermented beauty all about? The fermentation process helps to make certain ingredients more easily absorbable by the skin. They can also rebalance the skin’s microbiome – another one of the private label trends in the beauty world that’s worth keeping an eye on! Better yet, fermented ingredients have a more impactful soothing effect on the complexion while offering antioxidants that are even more powerful.
Again, this is a trend that works for many different sectors of the beauty industry. Skincare is the obvious one but everything from bath products to makeup formulas can also be created with the use of fermented ingredients.
5) Intricate Hairstyles
Of course, the beauty market isn’t only about the face. Other aspects come into it too, including hair care and styling. One of the most notable private label trends in the hair sector at the moment is intricacy. When it comes to hairstyles, simplicity has done its time. Now, consumers are clamoring for complex and elaborate hairstyles, along with products that can help them achieve that.
If you have a private label hair brand, this is great news. Unlike minimalism-driven trends, this one involves the use of a number of different products, some of which you’ll hopefully be selling! From styling creams, mousses, and heat protectants to curling wands, hair straighteners, and blow dryers, all of these products are going to be increasingly sought after.
6) Dermocosmetics
While there are plenty of excellent skincare products out there, there are also several that aren’t quite so great. Trouble is, it can be difficult for consumers to differentiate between the two. This is one of the reasons why dermocosmetics has become so popular. This trend bridges the gap between dermatology and cosmetics with skincare products that have been created in collaboration with dermatologists and other industry professionals.
If you’re thinking about launching a private label skincare line, bringing a dermatologist on board would allow you to get in on this trend. Even with their expertise, dermocosmetics aren’t classed as medical treatments or prescription products, meaning that your products would still be able to be purchased over the counter. With that said, many pharmacies are now stocking dermocosmetics. Finding a pharmaceutical retailer to sell your products could help establish your brand in the dermocosmetics field.
7) Scalp Care
Just a few years ago, scalp care was something that people barely talked about. Now, however, it’s all the rage, and it’s easy to see why. As more and more people recognize that their scalp has a huge impact on how their hair grows, looks, and feels, they’re now seeking out products that can help them restore their scalp to its healthiest state.
If you have a hair care brand, this is one of those private label trends that’s well worth embracing. Scalp care isn’t going anywhere. Experts predict that scalp care products will soon be considered essentials, in the same way that shampoos and conditioners are.
8) Beauty Products for Men
The male beauty market has been growing exponentially over the past decade. While many thought that this would be a passing fad, this trend has stuck around. It has taken the whole country by storm, with Florida and other sunny states seeing a significant surge in sales for male beauty products. Thanks to Florida’s diverse population and intense climate, more and more men are now joining women when it comes to using products that both protect from the sun and prevent the appearance of aging.
With the male beauty market being quite vast, there are a number of opportunities that you could harness. Male skincare is more popular than ever, as are male grooming products. Combine one of these with some of the other private label trends that we’ve already discussed, such as dermocosmetics or fermented ingredients, and you’ll be onto a winner!
9) Sleepmaxxing
Sleepmaxxing is a trend that has been around since last year. However, 2025 sees it being taken to a whole new level. Not familiar with it? This trend is all about optimizing sleep in a way that benefits the skin, hair, and general health.
Again, this is another trend that’s quite easy for a private label brand to adapt to. If skincare is your focus, retinol serums, night creams, and overnight masks are the products you should be promoting. Likewise, if your brand edges into the wellness realm too, consider incorporating some aromatherapy products into your product line. Anything that encourages quality sleep while also offering other wellness benefits will fall in line well with sleepmaxxing.
10) Luxurious Body Care
Up until now, luxury skincare mostly focused on the face. However, body care is now following suit. Consumers are looking to treat the skin on the body to the same high-quality ingredients that are commonly slathered onto the face.
Since the body care products produced by many brands are pretty generic, this is a great opportunity for your own private label brand to make a stand. Be it body butters infused with anti-aging ingredients, body scrubs that contain next-level exfoliants, or masks designed for the hands or feet, body care products that pamper while targeting are set to change the face of the body care niche.
11) Natural Texture
Another hair trend that shows no signs of slowing down is embracing natural texture. This is something that people have been battling for so long now, looking for ways to tame and tone down what nature has given them. However, thanks to the natural hair trend, the industry has started to change for the better.
For private label hair care brands, this means producing formulas that are designed specifically for a certain hair type. Consumers now have much more knowledge of what their strands need, and your products should ideally cater to this. Rather than crafting hair care formulas that can be used by all, narrow down your niche and you’ll likely end up raking in even more sales.
12) Sustainability
Last but not least, let’s talk about sustainability. This is one of the private label trends that you were probably expecting to see on this list. After all, it has infiltrated just about every industry around, including beauty. Sustainability is now more important than ever to consumers, to the point where many of them would be more than happy to pay more for it.
In practical terms, this means creating beauty products that are not only effective but also have a minimal environmental impact. This applies to everything from the ingredients you use to the manufacturing processes that are adopted to the packaging that your products sit in. Everything needs to be created in a thoughtful, responsible, and ethical way in order to be classed as sustainable. Yes, this may cost you a little more, but the increased profits you see should easily make up for that.
Exploring Florida’s Top Private Label Trends With FLPL
At FLPL, we’re always happy to help our clients incorporate new trends into their products. After all, this flexibility and adaptability are some of the biggest benefits of working with a private label manufacturer in the first place! With our experience and knowledge, you’ll be able to make any of these emerging trends your own, showcasing your brand’s stance as a market leader rather than a follower.
