Thinking of launching a new private label product line? There’s no denying that this could be a very lucrative move. If you’re considering entering the beauty and wellness market, even better. It’s continuing to grow rapidly at a staggering rate of 6% per year, making now a great time to jump on board.
While that may be the case, choosing which products to manufacture and sell can be tricky. You’ll need to pay close attention to consumer demands and trends, picking products that are capable of carrying your business through into the long term.
If you’re in need of some inspiration, read on as FLPL shares the best private label beauty and wellness products to sell in 2024.
Cutting-Edge Body Creams
The skincare market places a huge emphasis on facial skincare products. This has left quite the gap when it comes to body care. For many brands, their body care formulas are an afterthought, giving you the opportunity to take the reins.
This means creating private label body care products that are capable of rivaling facial skincare products in terms of innovation and proven ingredients. After all, why should it only be the face that benefits from hyaluronic acid, vitamin C, and all of the other active ingredients in your skincare routine? The skin on the body deserves the same love too!
At FLPL, we can work with you to create a full line of body care products. Between body butters, body lotions, body scrubs, and more, you’ll be able to put a creative spin on all of those classic products.
Skincare Containing Retinol Alternatives
When it comes to skincare’s hero ingredients, retinol takes one of the top prizes. This vitamin A derivative is loved world over for how it can effectively reduce the appearance of wrinkles and other visible signs of aging. It has garnered a large amount of attention over the years but, recently, not all of this has been good.
While there’s no denying its efficacy, there are safety concerns surrounding the topical use of retinol, so much so that in April 2024, the EU put limits on the concentration of retinol that could be included in a skincare product.
Consumers have taken note and, as a result, are now increasingly seeking safer retinol alternatives. Bakuchiol is the most popular, with this natural ingredient known for its gentle nature. However, other plant extracts, such as sea fennel, are proving to be just as capable of transforming the complexion too. Develop the right ingredient combination and you could be onto a big winner!
Under-Eye Patches
You’ve probably noticed that under-eye patches have really taken off in popularity lately. They’re no longer just a beauty product – many are turning to them as a fashion accessory too, rocking these patches while out and about.
These patches are essentially little face masks designed for the small area of skin under the eyes. With the skin in this area being very thin and delicate, the extra TLC provided by under-eye patches can quickly leave the skin looking smoother, firmer, and brighter.
How do the patches actually work? They’re soaked in a concentrated serum, which is then pressed into the skin when the patches are worn. The formulation of the serum will be completely up to you. You could create patches that hydrate, brighten, reduce the appearance of wrinkles, and more. Find out what your target audience is seeking and create the patches that they’re looking for!
Nail Care Products
Nail care is another market worth looking into if you’re hoping to make a name for yourself in the beauty industry. Cuticle oils, for example, are seeing a huge surge in interest. Cuticle oil pens, which make nail care even easier and more convenient, are even more popular.
Evolved at-home manicures are also gaining traction. Perhaps related to the rise in the cost of living, people are now increasingly choosing to do their nails themselves rather than visit a nail salon. Cater to this by producing a range of private label nail stickers, glues, and other professional manicure essentials and your products will be in high demand!
Natural Shampoos
With consumers becoming increasingly interested in the specific ingredients that they’re applying to their skin and hair, shampoos have come under scrutiny. Many are in the firing line for containing ingredients that aren’t quite as hair-friendly as they’re made out to be.
This has led to many people seeking out natural alternatives. While there’s still a big divide as to whether or not these natural alternatives are capable of thoroughly cleansing the hair, there’s no denying the demand for them! If you would like to break your way into the natural niche, hair care might just be the way to go.
Hydrating Serums
K-beauty has had a huge influence on the global beauty industry. It has triggered numerous trends, many of which have undoubtedly changed people’s skincare routines for the better.
One of these is a focus on hydration. With Korean skincare routines consisting of multiple layers of hydrating products, consumers in the West are now striving to do the same.
Out of the many types of skincare products around, serums lend themselves particularly well to layering. They’re lightweight yet have the ability to carry a blend of powerful ingredients. Put together a line of facial serums that each hydrate the skin in their own way and your products will likely be a huge hit!
Vegan Beauty Products
While many were adamant that veganism would be a short-term fad, it has, in fact, proved its staying power. More people than ever have now turned to veganism – not only in relation to the food that they eat but also the beauty products that they use.
What does this mean for the private label products that you create? Essentially, they can’t contain any animal-derived ingredients. You’ll also need to ensure that you don’t participate in animal testing. Work with FLPL and we’ll help you to create a range of cruelty-free private label beauty products, making use of alternative testing methods. You’ll quickly be able to tap into this thriving market!
Anti-Pollution Skincare
With the world becoming more and more populated, pollution levels are on the rise. Not only does this have health consequences but it affects the skin too. How? By creating free radical damage. This not only accelerates the skin aging process but also triggers inflammation and other issues.
With this in mind, it should come as no surprise that anti-pollution skincare is now a trend. However, like the other trends that we’ve discussed, this one likely isn’t going anywhere anytime soon. Instead, with pollution levels soaring, demand for these products is likely to do the same.
What gives a skincare product the ability to save the complexion from pollution damage? These are secrets that an experienced private label manufacturer, like FLPL, will be happy to share with you!
Upgraded Sunscreens
When it comes to caring for the skin, sunscreens are essential. They’re a product that every single person out there should be using, making this a huge market. Interestingly, many of the sunscreens that are currently available are failing to meet consumer demands. How? Well, although they protect the skin from the sun, they don’t do much else. Plus, many feature outdated formulas that create a thick, heavy, and pore-clogging sunscreen that leaves the skin looking ghostly white.
Consumers are now crying out for something different, which is where your private label products could come in. Do some market research and then create the sunscreen that everybody wants but no one can find. With a knowledgeable private label manufacturer by your side to help with the product development stage, this will be a breeze!
Natural Solutions For Hyperpigmentation
One of the downsides that have come about from the lack of choice in quality sunscreens is that people simply neglect to use one, leaving their skin susceptible to sun damage. This has manifested in a few different ways, with hyperpigmentation being a particular problem.
Up until recently, the go-to for dealing with discolored skin has been harsh chemicals, like hydroquinone. Sure, they work well at evening out the skin tone but they can also cause serious damage. In some cases, they can even make the hyperpigmentation worse!
This is why consumers are now looking for natural alternatives. Science has proven that there are plenty out there, such as kojic acid, azelaic acid, and vitamin C. Now, all that’s needed is for you to put all of that together into a range of show-stopping private label products!
Mushroom-Infused Skincare
Mushrooms have always been quite an underrated skincare ingredient. They’re loaded with powerful antioxidants and other beneficial compounds, yet they’re rarely seen in skincare products.
However, thanks to the growing trend for mushroom coffee, mushrooms are now taking the limelight. Different industries are turning to them for various reasons, and the beauty world is no exception.
If you would like to capitalize on this trend, private label skincare products infused with mushroom extracts are the way to go. Whether you choose reishi, shiitake, snow fungus, or a powerful multi-mushroom blend, you can be sure that these products will be well-received.
Microneedling Patches
Microneedling is a skincare technique that involves rolling multiple tiny needles over the skin to create micro-punctures. This triggers the skin’s natural healing processes, leaving it looking smoother and younger.
Traditionally, a derma roller, which is a hand-held device, has been used to carry out this treatment. However, now, microneedling patches are becoming a big thing. They’re an ideal solution if you want to give microneedling a try but aren’t a fan of needles. Simply stick a patch over your skin and you’ll be able to reap all of the rewards that microneedling has to offer!
Creating Private Label Beauty Products With FLPL
Have any of the ideas above intrigued you? If so, the next step is to partner up with a private label manufacturer who can turn your chosen concept into reality…and this is where FLPL comes in! If you would like to find out more about our private label manufacturing services, click here to contact us today.
