Dreaming of creating your very own beauty empire? While those dreams are shared by many, the numerous barriers to achieving that goal are enough to dissuade the majority from turning their dreams into reality. Between understanding how to formulate beauty products to the intricacies of mass manufacturing, many people are under the impression that decades of experience are needed before you can even think about making a mark on such a burgeoning industry.
While it’s true that knowledge and experience are important, this doesn’t necessarily all need to come from you…
Private label manufacturers are companies that create custom products for other people. They help with everything from design and creation to manufacturing and distribution logistics, meaning that anyone with a great idea could succeed in the beauty world with private labeling, even if they don’t have much prior experience.
Wondering how to get started on your own private labeling journey? Join FLPL as we explain how our private labeling services could help you to launch and grow the beauty empire of your dreams.
The Benefits of Private Labeling
As we explained above, one of the reasons why people are initially drawn to private labeling is that it enables you to launch a brand in an industry in which you may not have much experience. With a good private label manufacturer by your side, you’ll have access to all of the knowledge and expertise you need.
However, there are some other good reasons to think about private labeling too, such as:
- It’s cost-effective. While you’ll have to pay a fee to your private label manufacturer, overall costs tend to be much lower as you won’t need to fork out for R&D, testing, in-house manufacturing, and more.
- You’ll save time. Creating new beauty products from scratch is a time-consuming endeavor. Private label manufacturers have already put a lot of time into experimenting with different formulations, sourcing reliable factories, and more, saving you from having to spend your own time doing the same. This will give you extra time to focus on the areas you excel at, be it branding, marketing, or anything else.
- Quality assurance. While this doesn’t apply to all private label manufacturers, finding one that prioritizes quality means that you won’t need to worry about your products being subpar. Instead, your private label manufacturer will ensure that they meet industry standards and regulations. This will go a long way in helping you earn loyalty from your future customers.
- Adaptability. Private labeling usually has a shorter lead time than traditional manufacturing models. This gives private label brands an adaptability that other brands don’t have. You’ll be able to respond to trends and changing industry demands much faster, giving you a crucial competitive advantage.
Choosing the Right Private Label Manufacturer
The success of your private label beauty empire hinges on the private label manufacturer you choose. There are now more out there than ever before, and having plenty of options is often a good thing! However, this also makes it easier to pick the wrong private label manufacturer, which you definitely don’t want to do.
The first step is to look for private label manufacturers that specialize in the type of beauty products you want to create. Just because a private label manufacturer is involved in the beauty industry doesn’t necessarily mean that they’ll have a lot of experience with the type of product line you want to launch. A private label manufacturer who focuses on hair care, for example, would be a better fit for a new hair care brand than one who specializes in skincare.
Some private label manufacturers, like FLPL, specialize in all aspects of the beauty industry. Whether you’re hoping for your beauty empire to be focused on face creams, hair styling tools, makeup accessories, or just about anything else, we’ve done it all before and can do it again for you!
Once you’ve narrowed down your many options, do some digging into each manufacturer on your shortlist. In addition to checking out the brands they’ve worked with in the past and reading all of the online reviews you can get your hands on, reach out to each company to find out their thoughts on how they can make your beauty empire dreams come true.
Something else to keep in mind is that some private label manufacturers, like FLPL, offer more services than just manufacturing. If you could do with some help with marketing, e-commerce, or anything else, try to find a private label manufacturer that can help with that.
The Private Labeling Process
So, once you’ve found the perfect private label manufacturer for your future beauty empire, what comes next? Here are some of the main stages involved in the private labeling process:
Product Creation
The first step is to share your vision, as well as your market research, with your private label manufacturer. Once you’re on the same page, you can then start to work on product creation. This usually begins by deciding on the type of products you want to create, before delving into the various ingredients that you want to use. At FLPL, we have an extensive ingredient catalog that our clients can peruse. It will help you to pinpoint some of the rarer ingredients that could give your brand an edge.
Once the groundwork has been done together, your private label manufacturer will then work on formulating your products and creating some samples. Once they’re ready, they’ll be brought to you for approval. This is also a good opportunity to make any necessary changes. If all is good, your samples will be sent for mass manufacturing.
Mass Manufacturing
Where your products are manufactured is something else that’s completely up to you to decide. Many private label manufacturers will give you a choice of manufacturing locations. At FLPL, you can choose between a USA factory or a factory in Asia. Both have their pros and cons – we can talk you through those to help you make the best decision.
Whichever you choose, the manufacturing process will be a stress-free experience for you as we’ll handle everything. We’ll liaise with the factory throughout while also performing quality checks to ensure that your products are as good as they can be.
Branding and Marketing
Branding and marketing are both key parts of creating a successful beauty empire. If you slack off on either, you’ll struggle to make a lasting impression on your target audience, and sales will suffer.
Some private label manufacturers only focus on manufacturing, meaning that branding and marketing are all down to you. There’s nothing wrong with this, but don’t forget that you’ll be competing with big brands that have dedicated marketing/branding teams. It can sometimes be difficult to stand out without all of those resources.
This is why, at FLPL, we have a marketing team that our clients can turn to if they need some assistance. From creating your logo to putting together a marketing strategy, we can help with every aspect.
Shipping and Logistics
Once your products have been manufactured, shipping and other logistics need to be considered. Not only do you need to arrange for your products to leave the factory, but where will they be going next? You’ll need a warehouse or some other sort of storage facility.
This process can be a headache, but again, it’s something that some private label manufacturers will handle for you. At FLPL, we take care of this entire journey. We can even store your products at our LA warehouse if there are any delays on your end. We will keep them there safely for you until you’re ready.
Making Sales
Usually, once your products are in your hands, that’s where your private labeling journey ends, at least until you’re ready to create some new products! Bringing in those sales is all down to you.
We do things slightly differently at FLPL. After all, if you succeed, then that’s a success for us too. So, if you don’t have much experience when it comes to setting up various sales channels, we can help with some of that. An e-commerce store, for instance, is one of the best ways to sell directly to your customers while also establishing your brand’s identity. We can set one up for you – we can even help you to manage and run it!
If you have your heart set on a physical retail store, we have the contacts you’ll need to make that happen. It’s a brave move for a new brand in today’s digital age. However, it’s a risk that can really pay off.
Plans for Growth
Once your business is up and running, it’s time to start thinking about how to turn your beauty brand into a beauty empire. You’ll need to make plans for growth, which usually includes adding new product lines.
Having a good relationship with your private label manufacturer makes this easy. By this point, they’ll know what your brand is all about. This means that they will be able to use their industry knowledge to make suggestions to propel your growth. With a good private label manufacturer by your side, it won’t be long before you’re expanding your product range and really taking the beauty world by storm!
Private Labeling With FLPL
At FLPL, we offer a wide range of private labeling services. We try to go above and beyond when it comes to how we can help our clients succeed. We fully understand how difficult it can be for a new brand to carve itself into a highly saturated market. However, with projections showing that the global beauty industry is only going to be experiencing steady annual growth for the foreseeable future, now is the time to take the leap and make a start on launching your very own beauty empire. Thanks to private labeling, it has never been simpler!
