Trying to choose a private labeling manufacturer for the product line you’re hoping to create?
With so many companies out there, this isn’t easy. Sure, browse their websites and you’ll have a good idea of what each one is about but you’ll need to dig a little deeper to really determine whether or not they’re a good fit for you.
If FLPL is on your shortlist (and it should be!), here are some incredible unknown facts about the journey that you’ll experience when teaming up with us to produce your private label products.
You’ll Be Able to Create a Fully Customized and Original Product
The whole purpose of private labeling is to create original products, but with a team on hand to help with mass manufacturing. After all, this is what differentiates private labeling from white labeling, which is when a generic product is produced but then sold under multiple brand names.
While that may be the case, not all private label manufacturers prioritize originality. Some will take products from other brands, make a small tweak, and then tell their clients that they’ve produced a unique product for them. Technically, this is true, even though the majority of that product resembles another.
It goes without saying that true originality is key if you want your private label products to succeed. Well, that’s exactly what you’ll get at FLPL! We have an experienced research and development team who will take your one-of-a-kind ideas and help to translate those into tangible products. You won’t have to worry about your products being replicas or close copies of others. Instead, they’ll be completely unique, immediately giving your brand an edge.
If Needed, Your Products Can Be Created to Meet International Requirements
With FLPL being based in the USA, a number of our clients are American brands. They produce products solely for the USA market, which means that those products only need to adhere to USA standards.
There’s nothing wrong with this, unless you also want to sell your products to customers in other countries. Whether your target audience includes Europe, Asia, or anywhere else, each country will have their own requirements that beauty products need to adhere to. This is something that many American private labeling manufacturers struggle to provide. This limits the sales of those products to the USA.
However, with FLPL, we can help you to produce products that can be sold world-over. Several of our clients sell internationally, which can really help to grow a business.
You Can Make Use of Trending, Cutting-Edge Ingredients
The beauty world is constantly evolving. This means that there is always a stream of new ingredients making waves in the industry. Many of these are specifically sought after by today’s consumers. If your private labeling manufacturer doesn’t stay on top of these, you’ll struggle to create relevant products. Nobody will want to use ingredients that were famous a decade ago when there are now so many better alternatives available.
At FLPL, we continuously add new key ingredients to our ingredient catalog. Our clients are able to browse this catalog, making it easier for them to select which star compounds and active ingredients they want to focus on. All of these ingredients have been tried, tested, and proven by science, which will add credibility to your products. From retinol and resveratrol to vitamin C, coral algae, and truffle extract, you’ll be able to make use of cutting-edge ingredients in everything that you create with us.
We’ll Develop a Custom Logo For You
A good logo is crucial for any brand for a few different reasons. Firstly, it influences the first impression that a potential customer has of your brand. It also helps with brand recognition, which can build trust in your business. This relates to brand differentiation too – a good logo will set you apart from your competition. The right logo can also act as a communication tool, telling consumers what your brand is all about. This can impact how potential investors view your brand too.
Unless you have experience in designing logos, your only option, if you want a show-stopping logo, would be to hire someone else to create one for you…unless you happen to be working with FLPL. Our art and marketing team will work with you to either improve and perfect any rough logo ideas that you may have or to create one from scratch. Either way, by the end of it, your brand will have a new logo that you can truly be proud of!
Packaging Design and Production is Covered Too
Of course, when private labeling products, it’s not just the products themselves that need to be manufactured. Their packaging needs to be considered too! Packaging design and manufacturing is a service that many private labeling manufacturers don’t offer. This means that, once again, an additional company needs to be hired.
With FLPL, you won’t have to worry about that as packaging design is a part of our services. We’ll start by helping you to choose packaging components that are cohesive with your brand. Say, for example, you’re trying to portray a sleek, high-end image. Glass jars and bottles would be more suitable than plastic. Likewise, if you’re going down the sustainable, eco-friendly route, cardboard and other recyclable components would be needed.
Once these have been chosen, we’ll then create the perfect packaging to hold and protect your products. We’ll incorporate your logo and any other branding elements. If you don’t yet have any, we can help you to create these too!
You’ll Be Able to Choose From Different Manufacturing Options
Where your products are manufactured can really influence your brand’s success. Say, for example, you’re creating skincare made from local ingredients with sustainable packaging, in line with your brand’s eco-conscious image. For those products to then be manufactured in another part of the world would put you at a disadvantage. It would detract from your eco-friendly vibe.
With that said, overseas manufacturing facilities can sometimes be much cheaper. If you’re trying to stick to a tight budget, this could be your best option in order to accentuate profit margins.
It’s an important decision to make, yet it’s one that’s often taken out of your hands by certain private labeling manufacturers. With FLPL, however, you’ll be able to make this choice for yourself. We work with factories in both the USA and Asia. We’ll talk you through the pros and cons for each so that you can pick the manufacturing option that best suits your business.
Our Minimum Order Quantity is Lower Than Most Other Private Label Manufacturers
While private labeling is utilized by many big companies, it also happens to be a great way for new brands to get started. However, one of the biggest stumbling blocks that a small business faces when trying to manufacture products is minimum order quantities. These are often in the tens of thousands – unrealistic for a small startup.
At FLPL, this is an increasingly common problem, which is why we do things differently. Whether you’re manufacturing skincare products, hair styling tools, or anything else, our minimum order quantity is just 5000 pieces. Not only is this much more likely to suit your budget but it’s also a great way to test new products and ideas before investing in having larger quantities manufactured.
You’ll Have Access to a Marketing Team
Even if you create the very best products in your chosen niche, you’ll struggle to make sales without a good marketing campaign. Marketing puts your brand out there. It raises awareness to help consumers find out about your game-changing products. With the right marketing strategy, you’ll be able to educate people about your products, piquing their interest enough to persuade them to make a purchase. Research shows that sales tend to be stagnant without enough marketing support, underlining how important this is.
This is why all of the larger brands out there have their own marketing departments. It’s an area that requires expertise and creativity, often of a specialized nature. If you’re a new small business, it will be difficult to create a marketing campaign that competes with the larger brands…unless you’re working with FLPL!
Here, we have our own marketing team that our clients can benefit from. We’ll help you to come up with a winning marketing strategy that will quickly propel your brand to success. We can even help you to implement those ideas so that you can really get your brand out there.
You’ll Also Have Access to Business Consultants and E-Commerce Experts
So, you’ve got great products, perfect packaging, a standout logo, and an action-packed marketing campaign…what’s next? Well, in order to bring in the profits, you need to make sales. Usually, once you have your private label products in your hands, the relationship with your private labeling manufacturer will come to an end. This means that the sales aspect is solely up to you.
However, with FLPL, we will continue to stand by you. We can help you to decide on the best sales channels for your products, and then make those happen. If you want to set up your very own brick-and-mortar store, we have the contacts you’ll need to get started. Likewise, if you would prefer to create an e-commerce store, we can do that for you while also helping you to run it and manage sales. With our business consultants and e-commerce experts, the success of your products and brand becomes much more likely.
Ready to Start Private Labeling With FLPL?
As you can see, FLPL provides so much more than many other private labeling manufacturers do. This is largely why the brands that we work with tend to experience success after success. If you would like the same for your own business, get in touch with FLPL today to find out more about the services that we can offer your brand.
