Thinking about launching a beauty business that sells private label products? You’re probably well aware of how the path to success lies in picking the right products. Ideally, you want to place yourself in an unsaturated niche, creating unique products that can’t be found elsewhere.
To help with your research, read on as FLPL shares the best beauty products to consider manufacturing and selling:
Clean/Natural/Sustainable Skincare
Although it’s not usually a good idea to base the entire concept of your business on a trend, some trends are only just the beginning of a much larger movement. Jumping onto the bandwagon at the start could lead to your business being viewed as a boundary-pushing leader.
When it comes to skincare, the ‘clean’ trend has been making waves and shows no signs of slowing down. The only downside to this trend is that it’s still very ambiguous. Without proper regulations in place, many brands are referring to their products as clean or natural even though they actually aren’t.
On the plus side, this has opened up a niche for the brands who genuinely care about producing clean formulas, and your business could be one of these. Whip up some formulas that are as clean as can be and you’ll soon earn the trust of the consumers you’re targeting.
Male Grooming Products
Experts predict that the male grooming market is going to expand at an annual rate of 8% between 2023 and 2030. This is a huge amount of growth, making male grooming products well worth considering for your business.
Which male grooming products should you get into? Anything related to self care or skincare is likely to be successful, assuming you partner up with a reputable private label manufacturer. Choose one with experience in the market, such as FLPL. From cleansers and face masks to aftershaves and beard balms, we’ll be able to talk you through the pros and cons of each type of product and whether they would be worth producing for your business.
Hair-Friendly Heated Styling Tools
The market for hair styling tools has been steadily growing over the years. 33% of women currently own a flat iron and men are also seeing the benefits of these tools too, with 20% of them having hair straighteners of their own.
The problem with heated styling tools is the subsequent damage that they cause. Consumers are becoming increasingly aware of this and are now seeking out tools that are capable of keeping that damage to a minimum.
Is this really possible? Most definitely. At FLPL, we can create private label heated styling tools with adjustable temperature dials, negative ion technology, infrared technology, and LED technology. Each one contributes to keeping the hair looking and feeling healthy. Produce a range of tools that bring all of this tech together and there’s a good chance that your business will be a hit!
Hair Masks
Speaking of hair damage…
Although it’s now possible to produce heated styling tools that don’t slowly destroy your hair, a good percentage of the population has spent so many years subjecting their locks to the intense heat damage caused by older styling tools. As a result, they’re now looking for ways to rectify this and restore the look of health to their hair.
This is why hair masks are a great product for a beauty business to start selling. These rich conditioners are designed to add moisture and nutrients back into lackluster strands, leaving them feeling stronger and revived. Experiment with a selection of different ingredients when designing your product with your private label manufacturer and you could end up making a name for your business with your range of high-quality hair mask formulas!
Instant Wrinkle Treatments
Botox has become one of the most common cosmetic treatments in the world. More and more people are opting for the procedure each year. Although it’s difficult for topical skincare to compete, many beauty brands are now grabbing a share of that market by producing instant wrinkle treatments.
Do these products really work? Some of them offer truly impressive results. This is how they’re able to attract the Botox crowd. Sure, these results are only temporary and will be gone by the next morning, but a good private label manufacturer will be able to whip up a formula that also helps to firm and smooth the complexion in the long run too. Products like these will continue to be popular among those who enjoy seeing an instant transformation in the look of their skin.
Sun Protection Creams
In the same way that people are becoming aware of the damage that they’ve been inflicting on their hair with harsh heated styling tools, the harm that the sun’s UV rays cause to the skin is also becoming more widely recognized. This has led to people trying their best to be more diligent about sunscreen, even though many of the sunscreen products available on the market don’t make this easy.
One of the biggest complaints about sunscreens is the white cast that they leave behind on the skin. Some brands have managed to find a way around this, and there’s plenty of room for your business to do the same. Granted, creating a formula like that requires a little know-how. This is why so many brands haven’t been able to achieve this. However, team up with an experienced private label manufacturer and you’ll have no problems creating effective sun protection creams that melt into the skin without leaving the wearer looking ghostly. Instant success!
Aromatherapy Oils
The concept of self care became huge during the Covid-19 pandemic. It’s still a big talking point today, with people now willing to spend more money on self care products.
This is a great niche for a business to get into because there are so many sub-niches within it. Skincare is one, but you could also look into aromatherapy. Work with your private label manufacturer to create some essential oil blends that can’t be found elsewhere and you’ll instantly have a solid unique selling point. You could complete your offering by adding in an aromatherapy diffuser, making it easy for people to put your products to good use.
Eyebrow Grooming Tools
While overly defined brows may have been all the rage in previous years, 2024 sees eyebrows take on a fuller and fluffier finish. Either way, in order to get those brows on point, people are always going to need eyebrow grooming tools.
Tweezers, finishing razors, and brow brushes could all be a part of your range. You could also expand on this with other face grooming accessories, such as eyelash curlers and extraction tools. Create quality tools and you’ll soon build an amazing reputation for your business.
Eyelash Serums
You’ve probably heard of face serums and hair serums, but what about eyelash serums? These products are still relatively new, making now the perfect time for your business to get on board.
Eyelash serums are designed to leave the lashes feeling thicker and longer. The problem is that so many of the eyelash serums out there don’t produce results. If you want your business to succeed in this area, high-quality and carefully chosen ingredients are key. Find a private label manufacturer that’s well-versed in creating these products and make sure that you thoroughly test your prototypes before moving forward to manufacturing.
Body Care Products
Aromatherapy is a great way to get in on the self care niche, but body care products will do that for your business too. To set yourself apart from the vast competition, you’ll need to give consumers a good reason to try your products.
Fortunately, FLPL has helped to produce a number of bestselling body care products for various brands, so we know what we’re doing here. We can talk you through the many options when it comes to differentiating your business. Whether you want to make use of rare ingredients or create innovative products that no one else has thought of yet, we can help.
Eco-Friendly Makeup Sponges
With the cosmetics industry rapidly growing, it should come as no surprise that the makeup sponge market is also on the rise. More and more people are using makeup, meaning that more and more people need makeup sponges.
The issue is that the majority of the makeup sponges currently out there aren’t very eco-friendly. Consumers want alternatives but don’t have much choice. This is where your business could change things. Manufacture a range of biodegradable sponges that help rather than hinder the environment and you’ll soon have customers flocking to you!
Facial Cleansing Brushes
Between 2017 and 2022, there was an 11% increase in demand for electric facial cleansing brushes. Why? Because the knowledge that air pollution can have devastating effects on the skin is now becoming more widespread. As a result, people are upping their cleansing game. In addition to ensuring that they pick high-quality cleansers, they’re also investing in electric cleansing brushes to clean their skin as thoroughly as possible.
This would be another great trend for your beauty business to make the most of. After all, air pollution isn’t going anywhere. This means that the demand for cleansing brushes is likely to only continue soaring.
Vegan/Cruelty-Free Cosmetics
Last but not least, let’s talk about vegan cosmetics. Although there has been a notable decline in veganism, the popularity of cruelty-free cosmetics has continued to grow. Even non-vegans are recognizing that animal testing isn’t the best way forward for cosmetic brands, meaning that they’re looking for alternatives.
This could be something that your business could provide. Back in the day, cruelty-free testing methods would cost a fortune. However, now, there are plenty of cost-effective ways to keep your cosmetics cruelty-free. Again, a reputable private label manufacturer who has experience in this area, just like FLPL, can help to turn your cruelty-free cosmetic dreams into reality.
Take Your Beauty Business to the Heights of Success With FLPL
As you can see, there are so many directions that you could go in with your beauty business. However, there’s a lot to consider before picking one. If you’re new to the world of beauty, then this is where a trustworthy private label manufacturer can make all the difference. They’ll be able to guide you when it comes to making the right choices for your company, minimizing your risk while increasing your chances of success.
