Private labeling is becoming an increasingly popular concept, with both startups and large established companies turning to this manufacturing model. It offers a number of benefits, many of which could be the deciding factor between the success and failure of your business.
If you’ve been thinking about dipping your toe into the Florida manufacturing world of private labeling, read on as FLPL shares five benefits that you can expect to experience!
What is Private Labeling?
Before we begin, let’s make sure that we’re all on the same page when it comes to what private labeling actually is. Simply put, it refers to using another company to organize the manufacturing of your business’s products. This means that rather than there being a direct connection between you and your manufacturer, there’ll be a third-party team that will be liaising with both of you.
Why would you want to do this? Here are five reasons:
Limit Your Risk
Launching a new product line comes with so many risks. From the initial investment into ingredients and other materials to the Florida manufacturing process itself to packaging, testing, and more, there are so many stages where things could go terribly wrong, so much so that your business is unable to recover.
If you’re well-experienced in all of the above and have launched several product lines in the past, the risks won’t seem quite as daunting. However, if you’re relatively new to your chosen industry and this is your first official business venture into it, your lack of experience increases the risk even more.
With private labeling, risk is mitigated in a big way. Choose the right Florida manufacturing private label company and you’ll have access to a breadth of experience. At FLPL, for example, we’ve worked with so many different beauty brands over the years. We’re well-versed in what works and what doesn’t. Right from the start, we’ll be able to share our knowledge with you. This will to help ensure that your business remains on the right track.
The manufacturing process is also less risky when working with a private label manufacturer. There’s so much that can go wrong during the manufacturing process, but you won’t have to worry about any of this. Instead, the responsibility will fall onto your private labeling company. If any issues are encountered, they’ll put everything right, keeping your risk to a minimum.
Lower Your Costs
Nobody wants to spend more than they need to when running a business. However, if you’re launching a new product line, costs can quickly add up. You’ll need to fork over for materials, equipment, and more, not to mention the time (and money) involved in sourcing factories and ensuring that everything is carried out to your standards.
It doesn’t help that many factories have high minimum order requirements. For them, this is necessary to make it worth their time to produce your products. Unfortunately, for many small businesses, the Florida manufacturing minimum order is unrealistic. Not only does this send costs soaring but it also, once again, increases risk.
With a private labeling manufacturer, you’ll be able to keep costs to a minimum. This may seem hard to believe at first. After all, you’re bringing an extra company into the mix, so surely this will only end up costing you more?
Surprisingly, no. For starters, by lowering your risk with a private labeling manufacturer, you’ll also be lowering your costs. Mistakes cost money and you’ll make far less of them when you have a private labeling partner by your side. You also won’t need to spend precious time (and money!) sourcing factories, searching for materials, creating safety standards, and more. Your private labeling manufacturer will do all of that for you and their experience will come with cost-saving efficiency.
Minimum orders tend to be lower when private labeling too. At FLPL, we have great connections with the factories that we work with. Our minimum order is just 5000 pieces – much more doable than the larger numbers you’d have to meet if you were embarking on this venture on your own!
Be As Unique As You’d Like
There are a lot of private labeling misconceptions out there. Some people think that private labeling means that you’ll end up with generic products that other companies are also selling, with the only difference being the branding that you’ve slapped onto yours.
However, this isn’t the case at all. Sure, many companies do adopt the above method but that’s referred to as white labeling rather than private labeling. White labeling is when a business buys already-manufactured products and then sells them under its brand name.
With private labeling, on the other hand, you’ll be creating your products yourself. You’ll need to bring your own ideas to the table, after which your private labeling manufacturer will then work with you to bring your vision to life. No matter what you end up creating with your Florida manufacturing partner, those products are yours and yours alone. No one else will be allowed to replicate and sell them under a different brand name.
This also means that your products can be as unique and spectacular as you’d like. You can be as creative as you want when conceiving them, so long as your private label manufacturer is able to work with your ideas. There’ll be nothing generic about what you create. This will give you an extra boost when it comes to standing out from the competition.
Assistance in Other Aspects of Your Business
Some private label manufacturers will help you with the manufacturing process, but that’s about it. If you don’t have a fully fleshed-out concept and business plan, you’ll struggle to move forward. Likewise, once your products have been manufactured, you’ll then be left to navigate your future on your own.
Again, there’s nothing wrong with this if you have experience in all of the other aspects of running your business. However, if you don’t, it would be worth finding a Florida manufacturing team that can assist you in other areas of your business too. This is exactly what we do at FLPL.
Team up with us and we’ll work closely with you right from the start. We’ll discuss your initial ideas and help you to turn those dreams into realistic goals. While your products are being manufactured, we can then turn our attention to the other aspects of your business. Branding and marketing, for instance, are both extremely important. They give your business an identity while telling the world that you’ve arrived and have products that people want. The art and marketing team at FLPL will help you to develop a show-stopping marketing strategy. We’ll also ensure that all of your branding is perfectly on point.
Once your products have been manufactured, we will take care of shipping and logistics. We will even have your products delivered to our Florida manufacturing warehouse, where you can deal with them when you’re ready.
What about selling? We can help with that too. Whether you want to set up and run an e-commerce store or you’re hoping to go traditional with a brick-and-mortar storefront, we can provide guidance and assistance the entire time.
Stress-Free Scalability
Growing a business can be daunting. It’s often not simply a case of ordering more products – instead, your entire infrastructure may need to change. Plus, if you’re venturing into a slightly different niche with the new products you want to create, you’ll then have to start from scratch when it comes to producing samples, sourcing factories, and more.
With a Florida manufacturing private label team by your side, you won’t need to worry about any of that. Once again, the process is made so simple. All you’ll need to do is speak to your private label manufacturer about the changes that you want to implement. They’ll then take care of the rest.
As you can imagine, not only will this free up some precious time for you, but it also makes life much less stressful! When you’re running a successful business, it can often feel as though you’re being pulled in multiple directions. Even though growth is your aim, finding time to actually expand your offerings can be tricky. All of the hours that you’ll need to put in can quickly lead to burnout.
Being able to grow your business without all of that added stress is a godsend to many. This is why large established companies who already have their own manufacturing systems in place are now turning to private labeling too. From Amazon to Walmart, even the bigger names out there have been recognizing the many benefits that private labeling has to offer.
Private Labeling With FLPL
As you can see, the benefits of private labeling are unparalleled, making it hardly surprising that this manufacturing model has really taken off. There are now so many Florida manufacturing companies to choose from, with this increased accessibility helping to popularize the concept.
If you’ve been thinking about turning to private label manufacturing to help you to step into the beauty industry, check out the services offered by FLPL. As mentioned earlier, we provide a full range. Not only will we help you to create the perfect products and then have them mass-produced, but we’ll also assist with everything from marketing to packaging design to selling. It’s a step above what many other Florida manufacturing companies offer, and it could even be the secret behind the impressive successes that the brands we’ve worked with have experienced.
