With the wellness market currently growing at a staggering rate of 5-10% each year, now is the perfect time to grab a slice of that for yourself by launching your own wellness products. Of course, this isn’t usually a simple task either…unless you take the private labeling route.
What is private labeling and why would you want to choose this manufacturing option for your wellness products? Keep reading as FLPL explains!
What is Private Labeling?
Private labeling is when you team up with a third-party company, like FLPL, for assistance in the manufacturing side of your business. We would work with you to produce product samples that you’re happy with. After this, we would then have those mass-manufactured for you. You would still retain full ownership and, ultimately, control, over your products, as well as their designs/formulations.
As you can imagine, this can be beneficial in a number of ways…
No Manufacturing Experience Needed
Manufacturing is usually the biggest hurdle faced by someone who wants to launch wellness products, or any type of product for that matter! Unless you already have manufacturing experience, navigating this world can be challenging. There’s so much to learn and so many potential mistakes to be made. Some of those could end up being the downfall of your business.
This is often the main reason why people choose to work with a private labeling manufacturer. We already have all of those necessary connections and networks in place, as well as the experience needed to get things done. Even if you have absolutely no manufacturing knowledge whatsoever, you could still launch a successful line of wellness products with the right private labeling manufacturer by your side.
Keep Risk to a Minimum
Of course, manufacturing isn’t the only area you need experience in if you plan on launching wellness products. Experience in the wellness industry itself is important. There’s nothing quite like insider information when it comes to setting up a business in a market that’s new to you, and this is something that you’ll benefit from if you choose to private label your products.
So long as you pick a private label manufacturer that’s well-versed in the wellness industry, they’ll be able to share their valuable expertise with you. From trending ingredients to insights into the future, all of this information will enable you to make the very best decisions for your business. This means that your risks will be kept to a minimum.
Start Selling Sooner
With the wellness industry moving so quickly, keeping your wellness products innovative and exciting is crucial. This is something that private label brands tend to excel at. Working with a private label manufacturer enables them to be flexible. They can adapt to various trends and changes in the industry with ease.
This is largely down to how quick the entire manufacturing process is when you’re working with experts. Something that might take you months, like developing a complete product specification that includes detailed ingredient lists and costings, would be significantly fast-tracked by a private label manufacturer. This speed means that you’ll be able to get your products on shelves much sooner. Not only is this beneficial when you first launch your wellness products but it also means that you’ll be able to respond to trends and changes in demand faster than many of your competitors. This gives you a huge advantage in the marketplace!
Easy Growth
Scaling a business up can be tricky. Many new brands end up stumbling once orders exceed their manufacturing capabilities. This can lead to lost orders and a decline in customer loyalty. If your business isn’t able to provide what it says it can, customers will go elsewhere. They’ll also be less likely to trust you in the future.
When working with a private label manufacturer, growth is smooth. At FLPL, we have a network of factories in place. This ensures that we can cater to any increases in orders, even very sudden ones. After all, this is a great thing for your business – it means you’re going places!
In addition to helping you scale up your current operations, a private labeling manufacturer will also help you to grow through product diversification. Say you’re currently selling aromatherapy products with rare and exclusive scents. If you wanted to diversify into body care products, you would basically need to start from scratch in terms of product development, sourcing factories, and everything else that you did when you created your first line of products.
However, with a private labeling manufacturer like FLPL, all you would need to do is tell us more about your ideas and we’ll make them happen in no time! You’ll be able to leave things to us while you focus on running your thriving business.
Packaging Will Be Taken Care of Too
When considering how you want to manufacture your wellness products, it’s not just the products themselves that you need to think about. The packaging that you’ll be selling them in needs to be designed and manufactured too.
Unless you happen to have experience in packaging design, this is likely an area where you’ll need some extra help. It’s so important to get your packaging right. This not only showcases your brand and persuades potential customers to buy your products but it also needs to adhere to legal regulations.
This is yet another way in which a private label manufacturer can make your life easier. Some, including FLPL, have a design team that will be able to create your perfect packaging. Whether you want to go sustainable with paper and card or you plan to aim for the luxury market with glass and sleek plastics, we will create packaging that fully emulates the quality of the products within.
Consistency in Quality
As you probably know, this is something that can make or break a business. Sure, many consumers prefer cheap and cheerful products that don’t last for long but can easily be replaced. However, the market is now leaning toward high-quality goods. More and more people are seeking out brands that provide this, meaning that this is the direction that your wellness products should be taking too.
These days, if people buy a poor-quality product, they’re quick to talk about it. It won’t be long before this tarnishes your reputation, causing potential new customers to turn away after reading negative reviews.
With a private label manufacturer that prioritizes quality, you won’t need to worry about that. At FLPL, for example, we have strict quality control measures in place throughout the manufacturing process. We’ll make sure that your products meet the mark each and every time so that we can all be truly proud of what you’re selling!
Choosing a Private Label Manufacturer For Your Wellness Products
As you can see, there are plenty of reasons to private label your wellness products. However, bear in mind that not all private label manufacturers offer the benefits listed above. This is why it’s so important to pick the right company to work with.
How do you know which private label manufacturer would be best for your business? Here are some tips that will help you to decide:
Experience is Everything
First and foremost, make sure that the private label manufacturer you work with is experienced in your industry. There’s no point asking a private label manufacturer that specializes in shoes to create your wellness products. Sure, they may be able to get this done but they’ll be lacking in experience and industry knowledge.
Ideally, you want to team up with a company that’s very familiar with the wellness market, just like FLPL. Over the years, we’ve worked with many wellness brands, some of which have now diversified into other products too.
Look for a Diverse Product Range
As we discussed earlier, growth through product diversification can really help a business to succeed. However, in order for you to be able to do this easily, your private label manufacturer needs to be able to create a wide range of products.
At FLPL, for example, we can help you to produce everything from bath bombs and body oils to hair care and skincare products. Not only are we more than likely to be able to cater to all of your diversification needs, but our extensive product range will also inspire you when it comes time to grow your business.
What Other Areas of Your Business Do You Need Help With?
As you now know, working with a private label manufacturer means that you’ll be able to make up for any gaps in your knowledge of the manufacturing world. However, if you could do with some assistance in other areas of your business, it would be worth keeping this in mind when looking for a private label manufacturer.
Some, like FLPL, will help with other aspects of launching and running your brand too. From logo design, branding, and marketing to setting up an e-commerce store and producing ideas for future product development, our full range of services will have you covered!
Consider Location
While you don’t necessarily need your private label manufacturer to be physically near you, it can definitely help. This way, you can get fully involved in the development process. You’ll be able to see samples sooner and can work in person with marketing and branding teams.
A few private label manufacturers, including FLPL, will even take delivery of your products when they’re shipped from factories. We’ll store them for you until you’re ready to either collect them or send them on to another location.
Summary
There are so many reasons to private label your wellness products, many of which will help to ensure your brand’s success. If you would like to find out more, click here to contact FLPL today!
