With more and more companies choosing to create private label products, this manufacturing model has been in the spotlight lately. Those who have given it a try tend to rave about their experiences, speaking out about how private label manufacturing has been a game-changer for their brand.
While that may be the case, those who are new to the private labeling concept may be a little dubious at first, especially since there are so many misconceptions surrounding private label manufacturing. If you’re wondering whether or not private labeling would be the right move for your brand, read on as FLPL shares some of the benefits that you can expect to see.
What Exactly is Private Label Manufacturing?
First, let’s make sure that we’re on the same page in terms of what private label manufacturing actually is. It’s often confused with white labeling, which is when generic products are purchased by a brand, and then dressed up with their branding, before being sold under that brand name. As a result, several brands could be selling the same product – it’s just the packaging that looks different.
Private labeling, on the other hand, is pretty much the same as creating a brand-new, original product and having it mass-manufactured at a factory of your choosing. The only difference is that rather than having to do everything yourself, you’ll be working with a third-party company, like FLPL. This will ideally be one that specializes in manufacturing products from your chosen niche. Your private labeling manufacturer will take charge of the manufacturing process for you, although, in many cases, you can still be as involved as you’d like in this.
Guidance in Product Development and Creation
The success of your brand will hinge on the products you sell, making the product development process crucial. However, if you’re relatively new to the industry and haven’t created products before, this process can be intimidating.
With a private label manufacturer by your side, you won’t have anything to worry about. Even if you have nothing but a few ideas, a good private label manufacturer will be able to turn those rough concepts into tangible samples.
This is why it’s so important to work with a private label manufacturer who specializes in your niche. This will give them the experience and industry insight that they need to guide you into creating successful products. At FLPL, our specialty is beauty and wellness. Whether you want to create luxury skincare products or budget-friendly hair styling tools, we’ve done it all before. We’ll be able to put our prior knowledge into your product development process, helping you to create standout products.
We even have an ingredient catalog that you can choose from featuring some of the most cutting-edge ingredients available in the industry. You’ll be able to create boundary-pushing bestsellers, even if you don’t have much prior knowledge when it comes to formulating beauty products.
Risks are Reduced
As you can imagine, working with a private label manufacturer while developing your products means that far fewer mistakes will be made. You won’t accidentally mix incompatible ingredients or come up with an impractical design. Your experience and knowledge that your private label manufacturer will be able to impart will save you from all of that.
However, it’s not just the product development process that sees a reduction in risk. Every other aspect of the manufacturing process will benefit from this too. After all, just like when it comes to product development, your private label manufacturer will have the necessary experience. Even if you’ve created similar products before, this is unlikely to be at the same scale at which your private label manufacturer works. They’ll know exactly how to save you from making costly, and often fatal, mistakes.
Cost-Efficiency
Mistakes cost money. Therefore, if private labeling means that you make fewer mistakes, then this is already one area where private labeling would be the more cost-effective manufacturing option for a business. However, other aspects of your budget will benefit from this too…
Private labeling streamlines the entire development process, once again saving you money. You also won’t need to worry about leasing a warehouse for your goods as many private labeling manufacturers, including FLPL, allow clients the use of their own warehouses.
Private label manufacturers will also have good relationships in place with the factories they work with. This means that minimum order quantities tend to be lower compared to if you were to work directly with a factory yourself. At FLPL, our minimum order quantity is 5000. If this sounds high, you’d be shocked at the tens of thousands of goods that you’d be expected to order if you were working on your own.
Growth is Simplified
It’s all well and good attempting to manufacture your initial product line yourself, especially if you’re only creating a couple of products. However, hopefully, you’re aiming for success. Once this occurs, what happens next? If you want to expand your product line or diversify in some way, you’ll have to start from scratch. This time though, you’ll also be running your successful business alongside the R&D stage. Anyone who has done this before will attest to how stressful it can be.
If you’re working with a private label manufacturer, growing a business becomes much easier. Want to create a new product line? Simply speak to your private label manufacturer about your ideas and they’ll help to kick things into action! You can be as involved as you have time for.
With that said, this benefit will only hold true if your private label manufacturer is able to diversify with you. This is why it’s important to choose a company that’s able to produce a variety of products in your niche.
Quickly Respond to Changing Consumer Demands
Another benefit that comes from how easy it is to create new products, or adjust existing products, when working with a private label manufacturer is that you’ll be able to quickly keep up with changing consumer demands. This is something that larger companies who make use of traditional manufacturing models often struggle with. By the time they’ve implemented the technical changes that allow them to produce their newly conceived products, trends have moved on. Those exciting new products end up obsolete before they’ve even hit the shelves.
In today’s world, consumer habits and demands change so quickly. Keeping up with these is important, especially if you’re a new brand. This doesn’t mean that you have to overhaul your product line with every new trend but being able to respond to what consumers are asking for will help to give your brand an edge.
Work with a private labeling manufacturer and this becomes easy. Whether you want to tweak one of your products with a new must-have ingredient or you want to add to your product line to solve a new problem that your target audience is experiencing, your private label manufacturer will be able to get that done in no time.
Enjoy Assistance in Other Aspects of Running Your Brand
Private label manufacturing means that even those who have no manufacturing experience whatsoever will be able to manufacture a line of quality products. However, many private label manufacturers go above and beyond in terms of the services that they offer. This means that a lack of experience in other aspects of running a brand won’t matter either. Your private label manufacturer will be able to fill in those gaps.
Take FLPL as an example. Not only will we help you produce your products, but we’ll create your packaging too. Don’t have any branding to splash across that packaging? We can come up with some. Our art department will work with you to create an attention-grabbing logo that perfectly suits your brand ethos.
Marketing is something else that you’ll need to consider. Larger brands put huge amounts into their marketing budgets – new brands can’t compete with this on their own. With FLPL, you’ll have access to a marketing team that can help to get your brand and products out there. You’ll be able to stand out from the crowd and really make a name for yourself.
Selling is something else that we can assist with too. If you want to sell online, we can help you to create and run a unique e-commerce store. Likewise, if you’d prefer to set up your own physical shop, we have the contacts that you’d need to make this happen quickly and within your budget.
Cut Back on Stress
It’s no secret that manufacturing new products and running a brand are stressful endeavors. It’s also no secret that stress is so detrimental to a person’s mental and physical health. How can you cut back on stress when there’s so much to do? By working with a private label manufacturer.
All of the benefits that we’ve already discussed above will help to reduce some of your stressors. You won’t need to worry about making mistakes in R&D, branding, marketing, or manufacturing.
With a good private label manufacturer, you won’t have to deal with the legal headache that comes from creating new products either. Your private label manufacturer will be able to ensure that your products meet all of the necessary regulations for the countries you want to sell in.
Shipping is another area that often induces stress. Between delays, fees, logistics, and more, it can eat away at quite a bit of your time. Again, this is something else that your private label manufacturer will handle. Not only will this save you stress, but it will reduce the amount of admin work that you’ll need to do too!
Summary
As you can see, there are some huge benefits that come with private label manufacturing. This is something that more and more brands are recognizing, which is why this manufacturing model is now more popular than ever before. There’s a good chance that private label manufacturing will help rather than hinder your own brand, making it well worth considering for your needs.
