{"id":2713,"date":"2021-06-30T18:44:00","date_gmt":"2021-06-30T18:44:00","guid":{"rendered":"https:\/\/flpl.biz\/?p=2713"},"modified":"2021-07-22T14:31:27","modified_gmt":"2021-07-22T18:31:27","slug":"9-things-to-consider-when-choosing-private-label-packaging","status":"publish","type":"post","link":"https:\/\/flpl.biz\/staging\/9-things-to-consider-when-choosing-private-label-packaging\/","title":{"rendered":"9 Things to Consider When Choosing Private Label Packaging"},"content":{"rendered":"\n

Private label packaging<\/a><\/strong> can be tedious for a new businessperson. There are tools of the trade that can get complicated and technical, which can be overwhelming.<\/p>\n\n\n\n

Luckily, there are a few parts of putting up your own private label business that falls on the fun and creative side of things, like working on your product packaging. It\u2019s one of the first things you\u2019ll have to think about to get started<\/strong><\/a> on your private label business.<\/p>\n\n\n\n

The great news is that when you\u2019re working on private label products, you still have the flexibility to customize your packaging. You can do gimmicks to stand out, whether it\u2019s with a trendy, minimalist aesthetic or information about your star ingredients<\/strong><\/a> written on the product\u2019s bottle.<\/p>\n\n\n\n

Working on your private label packaging is super fun, but it\u2019s never that simple. A lot of thought and hard work should go into it, just like any other aspect of running business operations. <\/p>\n\n\n\n

Want to know more? FLPL<\/a><\/strong> is here with the lowdown of how you should plan for your private label packaging, and what makes it important to begin with.<\/p>\n\n\n\n

Yes, You Get the Freedom to Design Your Private Label Packaging<\/strong><\/h2>\n\n\n\n
\"Man<\/figure>\n\n\n\n

Private labeling with FLPL allows you to customize many things<\/strong><\/a> about your products, from your formulations to your target market. <\/p>\n\n\n\n

One of the most exciting things you can call the shots for is your product packaging. You\u2019ll have our dedicated and talented art and marketing department to help you design how your product will look on the shelves.<\/p>\n\n\n\n

Private label packaging at FLPL<\/strong><\/a> allows you to choose from a huge range of designs<\/a><\/strong>. You can go for glass bottles, acrylic jars, and even the more eco-friendly cardboard and carton options for your boxed. You can even slap on relevant labels like being cruelty-free or dermatologist-tested.<\/p>\n\n\n\n

Another cool thing we offer is laser-coding your packaging to help you track your batches efficiently. It also protects your products from being resold by unauthorized sellers.<\/p>\n\n\n\n

\u2026But You Can\u2019t Just Choose Any Random Packaging<\/strong><\/h2>\n\n\n\n

When planning for your private label packaging, it\u2019s tempting to go with whatever looks cute and trendy by Instagram\u2019s standards. But you still have to be strategic about how it\u2019s all going to look like. It must live and breathe your brand message, and be something your customers will resonate with.<\/p>\n\n\n\n

After all, it\u2019s your customers\u2019 opinion that\u2019s going to matter \u2014 not yours or anyone else\u2019s. Over 70% of shoppers say that what a product\u2019s packaging looks like affects whether or not they end up buying it<\/a>.<\/strong><\/p>\n\n\n\n

So you have to do prior research to see what kind of designs your target market will gravitate to the most. It has to be memorable and creative, yes, but it should also be a design your audience will appreciate.<\/p>\n\n\n\n

Because of all this, it\u2019s pertinent that all hands are on deck to perfect your private label packaging. It\u2019s not just about how pretty your product will look; it\u2019s also about marketing your brand in the best way possible.<\/p>\n\n\n\n

Here are nine essential things to consider when you\u2019re choosing and planning out your private label packaging design:<\/strong><\/p>\n\n\n\n

Differentiate Yourself with Unique Packaging<\/strong><\/h2>\n\n\n\n

Arguably the most important thing about your private label packaging is that it should look different from your competitor brands. You need to stand out from the crowd and get noticed, and unique, original packaging is a one-way ticket to get there.<\/strong><\/p>\n\n\n\n

Put your brand name and slogan upfront, so people remember it easily. Use your brand\u2019s signature fonts and color palette to personalize the overall look. Do anything and everything that will stick and make them remember what your brand is and what you stand for.<\/p>\n\n\n\n

If you\u2019re not sure how to stand out, go on a quick field trip to the nearest store and check out what your competitors\u2019 packaging<\/a><\/strong> looks like. Or take a look at what some of FLPL’s brands<\/a><\/strong> have chosen to do with their packaging. It\u2019s crucial to be different from them but still be aligned to what your brand is about and who you\u2019re trying to talk to.<\/p>\n\n\n\n

Are your competitors using bright, solid colors? Play around with soft pastels. Do they have loud and gaudy packaging? Experiment with something fresh and simple instead. Use your competition as inspiration to stick out like a sore thumb and catch your market\u2019s eye.<\/p>\n\n\n\n

Make it Simple and Never Too Wordy<\/strong><\/h2>\n\n\n\n
\"Resveralife<\/figure>\n\n\n\n

But just because you need to be unique doesn\u2019t mean you have to use overly bright and flashy packaging with tons of words and information scribbled over it. <\/p>\n\n\n\n

It only takes 20 seconds<\/a> for a customer to decide whether or not they want to buy a product after looking at its packaging. <\/strong>Your audience won\u2019t comprehend an insane amount of text in 20 seconds. So it\u2019s vital that your packaging is easy to digest and understand but will still hold their interest.<\/p>\n\n\n\n

Make sure your packaging is simple and calm \u2014 nothing that will overwhelm your customer. Try out using fewer artistic elements and muted colors, and never be too text-heavy.<\/p>\n\n\n\n

Highlight the Star Ingredients and What They Do<\/strong><\/h2>\n\n\n\n

Your packaging is an opportunity to tell people your product story. Use it to put your hero ingredients<\/a><\/strong> under the spotlight and get the recognition they deserve. Here at FLPL<\/strong>, we can help you to pick standout ingredients that set your brand apart. <\/p>\n\n\n\n

Use your packaging to talk about the origins of your beauty ingredients and what they do to improve your customer\u2019s hair<\/a><\/strong> and skin. Show them the value of your products by showing off a bit about your innovative formulations and how they can cater to your audience\u2019s needs. <\/p>\n\n\n\n

If you want to go a more subtle route, you can focus on the art. Use devices or icons that show the main ingredient of your product. For example, if you\u2019re marketing a vitamin C serum, plaster oranges and lemons on your bottle.<\/p>\n\n\n\n

Be Clear and Honest About Your Product<\/strong><\/h2>\n\n\n\n

Never be misleading when you make your claims in your packaging. Don\u2019t trick your customers into purchasing something they weren\u2019t anticipating. Always be raw and honest when you talk up your product in the packaging to build a genuine connection with your customer.<\/p>\n\n\n\n

Consider your packaging as an advertisement space<\/a>. Talk about the best things your product can do to help solve hair and skin concerns<\/a><\/strong> your customer may have, all without over-promising or sounding too aggressive. Be honest, clear, and open,<\/strong> and your audience will appreciate it. <\/p>\n\n\n\n

Try to Make It as Eco-Friendly as Possible<\/strong><\/h2>\n\n\n\n

When you choose plastic-free, eco-friendly packaging, you\u2019re helping to reduce carbon emissions<\/a>, which is excellent for the global carbon footprint.<\/p>\n\n\n\n

Today, consumers all around the world are recognizing the importance of packaging and its impact on the environment. Help out how you can and show your customers that you value making the world a better place with what kind of packaging you go with.<\/p>\n\n\n\n

Choose packaging that can be recyclable, if it\u2019s possible.<\/strong> This tells your customers that you advocate for saving the environment, which resonates strongly especially with a younger audience. It speaks volumes about what you stand for as a brand, which can gain you more support from customers. Work with FLPL<\/a><\/strong> and we’ll help your brand to be as eco-friendly as possible! <\/p>\n\n\n\n

Choose a Container That\u2019s Practical and Will Protect Your Product<\/strong><\/h2>\n\n\n\n
\"Venofye<\/figure>\n\n\n\n

Packaging isn\u2019t all about how beautiful your goods look when they\u2019re on the shelves. The main functional benefit of private label packaging is to protect your actual product inside it. You have to watch out for spills, spoiling, and other concerns regarding your specific product.<\/p>\n\n\n\n

Your packaging has to be practical when it comes to how it preserves your product<\/a> in whatever scenario. Think about how your bottles and jars<\/a><\/strong> will hold in extreme weather conditions or in the middle of transportation in trucks and freight.<\/p>\n\n\n\n

You should also consider the shape and size <\/strong>of your packaging, and how convenient it will be for your customers to use and travel with. Don\u2019t make your bottles too fussy; keep it simple and a breeze to use. It should be a no-brainer to work with to avoid confusion when your products are used.<\/p>\n\n\n\n

Make Sure Your Color Scheme Appeals to Your Audience<\/strong><\/h2>\n\n\n\n

Choosing colors may sound easy and fun, but you also have to be strategic about it. You need to think about the deeper psychology about what colors will work for your brand and which ones your customers will be attracted to. Remember that almost 90% of customers make their purchasing decisions based on the packaging\u2019s color<\/a>.<\/strong><\/p>\n\n\n\n

Work on a color palette that can personify and bring to life your brand identity. Think of what colors your audience likes. You can go for a trendy baby blue or Millennial pink if you\u2019re targeting a younger crowd, or maybe earthy, industrial tones for older males.<\/p>\n\n\n\n

Let the colors on your packaging reveal your brand\u2019s personality<\/a>. <\/strong>Are you fun and playful, or simple and straightforward? Show it off in your color palette. Allow your audience to connect with you in a visual way.<\/p>\n\n\n\n

You can also consider cultural colors if that\u2019s a big part of what you\u2019re working with. For example, if you\u2019re a proud Hispanic brand, you can use vivid and vivacious colors on your packaging to create the ambiance of South American zest.<\/p>\n\n\n\n

Include Labels Indicating Clean Beauty Claims<\/strong><\/h2>\n\n\n\n

There\u2019s a growing number of vegans and clean beauty enthusiasts<\/a> all around the world. People appreciate products that are cruelty-free as well, even if you\u2019re not necessarily vegan.<\/p>\n\n\n\n

Because of this, make sure to take advantage of your packaging\u2019s real estate by plastering labels you think are relevant to your audience\u2019s purchasing behavior. Include logos that indicate whether your product is vegan, made with organic ingredients, and animal cruelty-free.<\/strong><\/p>\n\n\n\n

And it\u2019s not limited to just eco-friendly labels. You can include claims about being recommended by experts or a seal of quality to ensure your customer that your products are safe to use.<\/p>\n\n\n\n

Of course, you can\u2019t just slap on these labels on every product you come out with. You need to think about your brand\u2019s positioning. Are you a sensitive skin-friendly brand? Use a \u201cdermatologist-tested\u201d logo. Are you trying to be the quintessential eco-friendly hair brand<\/a><\/strong>? Tack on the vegan and cruelty-free icons.<\/p>\n\n\n\n

Remember, every move you make when it comes to product packaging is strategic. It isn\u2019t any different with icons and symbols.<\/p>\n\n\n\n

Only Use Durable and High-Quality Materials<\/strong><\/h2>\n\n\n\n
\"Lionesse<\/figure>\n\n\n\n

Your customers deserve the best, not just when it comes to product quality, but also in what packaging their goods come in. Don\u2019t scrimp on what materials you\u2019ll be using for your private label packaging. Ensure that they\u2019re sturdy, high-quality, and can withstand tough conditions.<\/p>\n\n\n\n

Also, since today\u2019s consumers are big on being friendly to the environment, you\u2019ll do well to give them packaging they can reuse and repurpose once they\u2019re all out of your product. Because of this, make sure your packaging is made to last. It may give you extra brownie points for sustainability! <\/p>\n\n\n\n

Why Your Packaging Matters in the Grander Scale<\/strong><\/h2>\n\n\n\n

Your private label packaging will be your first line of defense on store shelves. <\/strong>You need to make sure it reflects your brand, attracts the attention of your intended audience, and puts the product in a good light to push for purchase. Basically, it\u2019s the make or break for in-store purchase.<\/strong><\/p>\n\n\n\n

Even more, the packaging of your product is what they\u2019ll be looking at for months after their purchase. Make them excited to use your beauty goods every day by coming up with something gorgeous. <\/strong><\/p>\n\n\n\n

If you nail it, they\u2019ll want to share about it online because it\u2019s Instagram-worthy and attractive, which can lead to more sales and stronger customer loyalty.<\/p>\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

After reading this list of things to remember while working on your private label packaging, we hope that you\u2019ve found some inspiration to get cracking. <\/p>\n\n\n\n

Designing your packaging is awesome because you get to use your creative juices, but it can be challenging too. Luckily, our art and design team at FLPL<\/a><\/strong> is ready to help with whatever concerns you have, whether it\u2019s about picking the right bottles and labels or nailing the creative direction.<\/p>\n\n\n\n

Just always remember that your packaging is the star of the show when your customers are still deciding to purchase your product. You can\u2019t afford flimsy, unattractive packaging if you want your products to capture attention. So make it creative, make it different, and make it stick!<\/p>\n","protected":false},"excerpt":{"rendered":"

Private label packaging can be tedious for a new businessperson. There are tools of the trade that can get complicated and technical, which can be overwhelming. Luckily, there are a few parts of putting up your own private label business that falls on the fun and creative side of things, like working on your product …<\/p>\n

9 Things to Consider When Choosing Private Label Packaging<\/span> Read More »<\/a><\/p>\n","protected":false},"author":4,"featured_media":2731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[83],"yoast_head":"\n9 Things to Consider When Choosing Private Label Packaging | FLPL<\/title>\n<meta name=\"description\" content=\"Private label packaging can be tedious for a new businessperson. 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