Over the years, FLPL has helped a multitude of beauty and personal care brands reach their full potential by launching products that make people look and feel good. By listening to what the customers want, they were able to cater to the needs of beauty lovers across the country. But we understand that that type …

7 Private Label Products for Small Business Owners to Consider Read More »

Everyone has their own idea of self-care. Some turn to 10-step skincare routines at the end of the week, while others bank on the dopamine of shopping for a cute new dress. But if there’s one thing everyone is likely to agree improves our stress levels and makes us feel good inside and out, it’s …

Private Label Essential Oils: Creating a Signature Blend Read More »

The labels on your product packaging say a lot about what your brand stands for. Some brands will flaunt that their goods are organic, while others take pride in being vegan and cruelty-free. But did you know that slapping on a “made in the USA” label can benefit your business and help it grow tenfold? …

How “Made in the USA” Products Could Be a Game-Changer for Your Private Label Brand Read More »

Well-made and high-quality goods are at the heart of any private label brand. But just because you have the most amazing personalized beauty products manufactured by a private label company you believe in, it doesn’t mean you’ve already got your work cut out for you. As a proprietary brand owner, you also have to put …

9 Marketing Tools Every Private Label Brand Should Be Using Read More »

One of the most challenging things to work on for your new skincare brand is how to stand out. The beauty industry is saturated with so many big and small skincare brands, so it takes a lot to get noticed. A surefire way to grab people’s attention is to front a key ingredient in your …

8 Ingredients That’ll Give Your Private Label Skincare Brand an Edge Read More »

One of the most important things you must learn to do when running your private label business is scoping out trends. Your brand needs to be able to adapt and leverage on what’s trendy and popular to stay relevant at any time. The beauty of private label is that you can easily adjust and adapt …

The Top 8 Trends in Private Label Cosmetics Read More »

Thinking of starting a business to target a male demographic? There are tons of cliché industries you can tap into to reach them, like tech and power tools. But if you really want to hit the sweet spot, it’s important to note that modern men are slowly but surely falling into the rabbit hole of …

8 Private Label Men’s Products That are Guaranteed to Sell Well Read More »

Is there anything better than capping the day off with the invigorating, refreshing smell of your favorite essential oil billowing from your diffuser? Or what about washing the sweat and stress away with one of those sweet-smelling soaps in your shower. There’s no denying that everyone is scrambling for aromatherapy nowadays. It has grown in …

Private Label Aromatherapy: Is There Enough Consumer Demand? Read More »